
Bruce Deel's transformative journey proves radical trust changes lives. Endorsed by Chick-fil-A's CEO and American Airlines' chairman, "Trust First" reveals how one Atlanta nonprofit's counterintuitive approach has rescued thousands. What if your greatest leadership breakthrough requires trusting those everyone else has abandoned?
Bruce Deel, co-author of Trust First: A True Story About the Power of Giving People Second Chances, is a visionary nonprofit leader and pastor renowned for his transformative work in community revitalization. Alongside collaborator Sara Grace, Deel chronicles his 25-year journey founding Atlanta’s City of Refuge, a groundbreaking social services organization that has empowered over 20,000 individuals in one of Georgia’s most marginalized neighborhoods. The book blends memoir and social advocacy, emphasizing themes of radical trust, poverty alleviation, and systemic change—principles rooted in Deel’s hands-on experience as a pastor and his innovative “trust-first” philosophy.
A sought-after speaker and consultant, Deel has been featured in People magazine, NPR, and TEDx talks, and his work with City of Refuge has earned recognition from the governor of Georgia and Major League Baseball. Published under Simon Sinek’s Optimism Press, Trust First reflects Deel’s belief in unconditional support as a catalyst for societal transformation. The book has influenced global nonprofit strategies and is frequently cited in leadership programs for its actionable insights into rebuilding fractured communities.
Trust First explores the transformative power of radical trust in rebuilding lives and communities, based on Bruce Deel’s experiences founding Atlanta’s City of Refuge. The book outlines practical strategies for extending unconditional trust to marginalized individuals, emphasizing dignity, second chances, and holistic support through housing, healthcare, and job training.
This book is ideal for nonprofit leaders, social workers, educators, and anyone interested in community-building or restorative justice. It offers actionable insights for those seeking to foster trust in personal relationships, workplaces, or organizations tackling poverty and addiction.
Yes, particularly for its real-world examples of radical trust in action. The book blends inspiring stories from Atlanta’s most vulnerable populations with practical frameworks like the “One Stop Shop” model, making it valuable for both personal growth and professional application.
City of Refuge’s signature model consolidates essential services—housing, childcare, healthcare, and vocational training—under one roof. This approach removes logistical barriers while building trust through consistent, comprehensive support tailored to individual needs.
Radical trust means believing in people’s potential before they prove themselves. Deel argues this involves offering resources without judgement, celebrating small victories, and maintaining commitment even through setbacks—demonstrated by his motto, “We come back”.
The book advocates leading with vulnerability, prioritizing employee dignity over productivity metrics, and creating “second chance” hiring programs. Deel shares how these principles reduced turnover and increased engagement at City of Refuge.
Some may question the scalability of unconditional trust in large organizations or high-risk environments. The book addresses this by emphasizing structured accountability within the “One Stop Shop” framework while maintaining emotional openness.
Unlike transactional leadership guides, Trust First focuses on human potential over efficiency. It complements Brené Brown’s vulnerability research but adds a grassroots, community-driven perspective.
As workplaces increasingly prioritize psychological safety and cities face affordable housing crises, Deel’s trust-based models offer blueprints for addressing systemic inequality through grassroots empowerment.
Visit City of Refuge’s website (cityofrefugeatl.org) or explore related titles like Toxic Charity by Robert Lupton and When Helping Hurts by Corbett & Fikkert for complementary approaches to community development.
Senti il libro attraverso la voce dell'autore
Trasforma la conoscenza in spunti coinvolgenti e ricchi di esempi
Cattura le idee chiave in un lampo per un apprendimento veloce
Goditi il libro in modo divertente e coinvolgente
'We come back.'
Trust First has become a manual for those seeking to create meaningful change.
You don't really want to do this, do you?
I see your humanity before your history.
We come back.
Scomponi le idee chiave di Trust First in punti facili da capire per comprendere come i team innovativi creano, collaborano e crescono.
Distilla Trust First in rapidi promemoria che evidenziano i principi chiave di franchezza, lavoro di squadra e resilienza creativa.

Vivi Trust First attraverso narrazioni vivide che trasformano le lezioni di innovazione in momenti che ricorderai e applicherai.
Chiedi qualsiasi cosa, scegli la voce e co-crea spunti che risuonino davvero con te.

Creato da alumni della Columbia University a San Francisco
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Creato da alumni della Columbia University a San Francisco

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A woman pulled a gun during the second night of a food ministry on one of Atlanta's most dangerous corners. Most people would have run. Most would have called the police and never returned. But what happened next would become the foundation of a movement that has transformed thousands of lives. Standing between Gloria and her target, gently pressing down on the weapon, came a simple question: "You don't really want to do this, do you?" That moment of radical trust-choosing to see potential rather than threat-sparked a revelation. How many people make destructive choices simply because no one has ever trusted them to make better ones? When the lot stood empty two nights later, everyone assumed the ministry was finished. But a promise was made to Jake, a local who showed up alone: "We come back." Twenty-one years later, that promise has evolved into City of Refuge, a comprehensive urban transformation organization built on one revolutionary premise-trust people first, not after they've earned it. We're taught to guard trust like gold, offering it only after someone proves worthy. It makes sense, doesn't it? Verify before trusting. Protect yourself. But here's what that approach misses: for people who've never been trusted, who've been treated with suspicion their entire lives, being offered trust becomes transformative. It says something profound-I see your humanity before your history. I believe in your potential before you've proven it. Trust operates differently than compassion or empathy because it's dynamic and two-way. It forces us to share control, to make ourselves vulnerable. That's terrifying. But it's also powerful. Think about the last time someone trusted you with something important before you'd earned it. Remember how that felt? That weight of responsibility, that desire not to let them down? That's the catalyst for change. The conventional approach to helping people in crisis follows a transactional model: prove yourself, then we'll invest in you. Show up clean for thirty days, then we'll consider housing. Demonstrate reliability, then we'll offer opportunity. But this creates an impossible catch-22 for those trapped in cycles of poverty, addiction, and trauma. How do you prove stability when you're sleeping on the streets? How do you demonstrate reliability when you're fighting withdrawal? The trust-first model flips this equation. It offers the stability first, then asks people to rise to meet it.