
Discover how suggestions manipulate your reality in "The Suggestible Brain" by neuroscientist and former magician Dr. Amir Raz. Why do we believe fake news? How can suggestions treat depression? This mind-bending exploration reveals the science behind why we're all more suggestible than we think.
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Have you ever wondered why expensive wine tastes better, even when it's actually cheap wine in a fancy bottle? As a teenage magician in the 1980s, I witnessed firsthand how suggestion shapes perception through elaborate illusions. Despite my explicit disclaimers about being merely an entertainer, audience members would seek my guidance on life decisions, convinced of my supernatural abilities. This launched my journey from stage magic to neuroscience, where I've spent decades researching how our suggestible minds transform expectations into physical reality. The truth is, everyone is suggestible-not because we're weak-minded, but because suggestibility serves evolutionary advantages. Suggestion isn't a flaw in human cognition but a sophisticated feature that evolved for compelling survival and social benefits. It facilitated rapid communication and learning within groups, enabling knowledge transfer even before complex language developed. From a clinical perspective, suggestion plays a fundamental role in healing processes-the trust relationship between patient and healer can demonstrably improve outcomes through complex physiological pathways involving immune response, stress reduction, and neurochemical changes.
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