
Why do we fear shark attacks but not cars? "The Science of Fear" reveals how our brain's "Gut" system overrides rational "Head" thinking, explaining why media and politicians exploit our anxieties while we ignore greater dangers hiding in plain sight.
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Imagine boarding a plane shortly after 9/11. Your heart races as you recall the horrifying images replayed countless times on television. You're not alone-millions abandoned air travel that year, fleeing to the perceived safety of highways. The tragic irony? This mass exodus to "safer" roads claimed 1,595 additional American lives-victims not of terrorism, but of fear itself. Despite living in history's safest era with unprecedented longevity and health, we're paradoxically more afraid than ever. Why? Our prehistoric brains simply weren't designed for today's information landscape. This fundamental mismatch explains why we consistently misjudge risks, fear the wrong things, and make decisions that sometimes increase rather than reduce our danger. Understanding this disconnect isn't just fascinating-it's potentially life-saving in a world where perception increasingly trumps reality.
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Creato da alumni della Columbia University a San Francisco
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Creato da alumni della Columbia University a San Francisco

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