
In "The Prepared Leader," Wharton's Dean Erika James and Simmons University President Lynn Wooten reveal why crisis-ready leadership should be your fourth bottom line. What leadership approach united NBA Commissioner Adam Silver and Burger King's CEO during unprecedented chaos? The answer reshapes modern resilience.
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Picture this: It's March 11, 2020. COVID-19 cases are surging worldwide. NBA Commissioner Adam Silver makes a stunning decision - suspending the entire NBA season despite hundreds of millions in potential revenue losses. This wasn't rash decision-making; it was prepared leadership in action. Silver had consulted experts, built organizational alignment, and prioritized public health over profit. His subsequent creation of the NBA "bubble" would save $1.5 billion while keeping everyone COVID-free. This exemplifies the prepared leader - someone who anticipates crises, builds responsive systems, and emerges stronger when disaster strikes. In our increasingly volatile world, crisis preparation isn't optional - it's essential. The pandemic demonstrated how quickly catastrophe can spread in our interconnected world, collapsing economies and breaking supply chains in mere weeks. Yet despite decades of warnings from experts like Bill Gates, who gave his famous 2015 TED talk about pandemic inevitability, we remained fundamentally unprepared. Why? Because we're trapped in what former World Bank president Jim Yong Kim called the "cycle of panic, neglect, panic, neglect" - responding with alarm during crises but immediately relaxing afterward, allowing critical response mechanisms to atrophy.
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