
Step inside the revolutionary world of neuroimaging where Stanford's Russell Poldrack reveals how scientists are decoding thoughts from brain activity. Can we really read minds? Praised by The Wall Street Journal for its accessibility, this book exposes both the promise and ethical perils of our brain-scanning future.
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What if someone could watch your brain decide to buy that overpriced latte before you even reached for your wallet? For centuries, our thoughts seemed like the last private sanctuary-invisible, intangible, ours alone. But functional magnetic resonance imaging has shattered that assumption. This technology doesn't just show us pretty pictures of the brain lighting up; it's beginning to decode the very language of thought itself. When a Stanford professor scanned his own brain 104 times to advance the science, he wasn't just being dedicated-he was acknowledging that understanding this three-pound universe inside our skulls might be humanity's most consequential scientific challenge. The implications ripple far beyond laboratories, touching courtrooms, marketing campaigns, and the deepest questions about what makes us human. We stand at a threshold where the era of truly private thoughts has ended, and what we choose to do with this power will define not just the future of neuroscience, but the future of human dignity, justice, and self-understanding itself.
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Creato da alumni della Columbia University a San Francisco

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