
In "The Meaning Revolution," Fred Kofman reveals why purpose trumps paychecks in today's workplace. Endorsed by LinkedIn's co-founder and called "the book every executive should read" by Sheryl Sandberg, it unlocks how transcendent leadership creates unstoppable, meaning-driven organizations. What motivates your best employees?
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When LinkedIn CEO Jeff Weiner shared his mission to "expand the world's collective wisdom," Fred Kofman suggested adding compassion, citing the Buddhist teaching that "wisdom without compassion is ruthless; compassion without wisdom is foolish." This exchange captures what makes transcendent leadership powerful. Despite overwhelming evidence that engagement drives profitability, 87% of employees worldwide remain disengaged. Why? The answer isn't better compensation packages but something more fundamental - connecting work to something greater than ourselves. Think about your own work experience. When have you felt most engaged? It likely wasn't when you received a bonus, but when you felt your work mattered. The meaning revolution offers a radical proposition: our most pressing organizational challenges can't be solved through traditional management approaches of control and compensation. They require a paradigm shift from matter to meaning, from external rewards to internal motivation. This isn't just idealistic thinking - it's practical business strategy. Companies like Google, Microsoft, and Facebook have embraced these principles precisely because they drive sustainable success.
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Creato da alumni della Columbia University a San Francisco

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