
Demystifying tech for non-experts, "Swipe to Unlock" - authored by product managers from Google, Facebook, and Microsoft - has become a #1 Amazon Business Bestseller. Called "our generation's Rosetta Stone" for decoding technology's impact on everyday life, it transforms complex concepts into accessible insights.
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What if I told you that understanding technology doesn't require writing a single line of code? Most of us navigate our digital lives like passengers in a car-we know how to steer, but we have no idea what's happening under the hood. Yet the executives shaping our technological future, including Steve Jobs himself, often possessed zero coding ability. Their superpower wasn't programming-it was understanding what technology could do and why it mattered. This knowledge gap has real consequences: we hand over our data without understanding the transaction, we trust algorithms we've never questioned, and we watch entire industries collapse without seeing the warning signs. Three product managers from Google, Microsoft, and Facebook set out to change this, creating a guide that Tesla's engineering director deemed "required reading." Their mission? To decode the invisible systems that shape every swipe, click, and search in our increasingly digital existence.
Scomponi le idee chiave di Swipe to Unlock in punti facili da capire per comprendere come i team innovativi creano, collaborano e crescono.
Distilla Swipe to Unlock in rapidi promemoria che evidenziano i principi chiave di franchezza, lavoro di squadra e resilienza creativa.

Vivi Swipe to Unlock attraverso narrazioni vivide che trasformano le lezioni di innovazione in momenti che ricorderai e applicherai.
Chiedi qualsiasi cosa, scegli la voce e co-crea spunti che risuonino davvero con te.

Creato da alumni della Columbia University a San Francisco
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"It is great for me to learn something from the book without reading it."
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"Makes me feel smarter every time before going to work"
Creato da alumni della Columbia University a San Francisco

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