
In "Scarcity Brain," Michael Easter reveals how ancient survival instincts sabotage our modern lives. Endorsed by Whole30's CEO and implemented by Fortune 500 companies, this NYT bestseller exposes why we're constantly chasing rewards - and offers the surprising solution to breaking free.
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A fortified police compound in Baghdad seems an unlikely place to begin understanding why your closet is full of clothes you never wear. Yet that's exactly where the journey started-investigating Captagon, a methamphetamine ravaging the Middle East, which opened a window into something far more universal: our inability to stop wanting more. We live in the most abundant era in human history, yet we're hungrier than ever-for likes, for purchases, for the next dopamine hit. The real question isn't why we want things. It's why we can't stop wanting them, even when we know we have enough.
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Distilla Scarcity Brain in rapidi promemoria che evidenziano i principi chiave di franchezza, lavoro di squadra e resilienza creativa.

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Creato da alumni della Columbia University a San Francisco

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