
In "Rebel Ideas," Matthew Syed reveals why homogeneous thinking fails. From CIA's 9/11 blindspots to Everest disasters, cognitive diversity isn't just morally right - it's essential for survival. What breakthrough might your team miss without a rebel perspective?
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Hours after the Twin Towers fell, investigators began piecing together a disturbing pattern. The warnings had been everywhere: bin Laden's public declaration of war five years earlier, urgent cables from foreign intelligence services, an FBI agent's memo about suspicious Middle Eastern men at flight schools, even an arrested suspect whose behavior screamed danger. Yet America's premier intelligence agency missed it all. The question haunting investigators wasn't whether the CIA had enough information-it was why brilliant analysts couldn't see what now seemed obvious. The answer would reveal a blind spot affecting not just intelligence agencies, but corporations, hospitals, and organizations everywhere: they were hiring for intelligence while ignoring something far more powerful.
Scomponi le idee chiave di Rebel Ideas in punti facili da capire per comprendere come i team innovativi creano, collaborano e crescono.
Distilla Rebel Ideas in rapidi promemoria che evidenziano i principi chiave di franchezza, lavoro di squadra e resilienza creativa.

Vivi Rebel Ideas attraverso narrazioni vivide che trasformano le lezioni di innovazione in momenti che ricorderai e applicherai.
Chiedi qualsiasi cosa, scegli la voce e co-crea spunti che risuonino davvero con te.

Creato da alumni della Columbia University a San Francisco
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"It is great for me to learn something from the book without reading it."
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"Makes me feel smarter every time before going to work"
Creato da alumni della Columbia University a San Francisco

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