Not Today: The 9 Habits of Extreme Productivity book cover

Not Today

The 9 Habits of Extreme Productivity

Erica Schultz and Mike Schultz
3.71 (224 Reviews)

Panoramica di Not Today

"Not Today" reveals 9 habits of extreme productivity born from the Schultzes' dual challenge: running a business while their son battled a heart defect. Their TIME formula has become a beacon for professionals seeking balance amid chaos. Can productivity actually flourish in life's darkest moments?

Temi chiave in Not Today

  • meaningful productivity
  • time allocation framework
  • crisis management
  • purpose-driven work
  • sustainable performance

Citazioni da Not Today

  • Personal transformation feels overwhelming.

  • Meaning was the missing ingredient in productivity.

  • Develop passion!

  • Choice is crucial for motivation.

  • Motivation is a learnable skill.

Personaggi di Not Today

  • Mike SchultzAuthor and father who developed the TIME system
  • Erica SchultzAuthor and mother who co-created the framework
  • Ari SchultzThe authors' son whose illness inspired the book

Sull'autore

Sull'autore di Not Today

Erica Schultz and Mike Schultz, award-winning sales training experts and co-authors of Not Today: The 9 Habits of Extreme Productivity, are renowned for merging productivity science with heartfelt storytelling.

Their book, a hybrid memoir and professional guide, draws from their harrowing experience balancing entrepreneurship with their son Ari’s congenital heart disease battle, offering strategies for purposeful productivity amid adversity.

As co-founders of RAIN Group, a globally recognized sales training firm, they’ve advised Fortune 500 companies like Toyota and Oracle, earning accolades such as Training Industry’s Top 20 Sales Training Company. Their work has been featured in Forbes, Entrepreneur, and Business Week, and they’ve appeared on ABC World News Tonight and ESPN.

The couple’s other bestselling books, including Rainmaking Conversations and Professional Services Marketing, establish them as authorities in sales and leadership. Recognized with the American Heart Association’s Heart of Gold Award, their methodologies have impacted tens of thousands through RAIN Group’s programs and their acclaimed Productivity Code framework.

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FAQ su questo libro

Not Today by Erica and Mike Schultz blends a personal crisis narrative with actionable productivity strategies. After their son’s life-threatening heart condition, the authors developed 9 habits to maintain business operations while managing hospital stays. The book emphasizes hyper-focused work sessions, boundary-setting, and systemic solutions to burnout, offering tools like time-tracking and prioritization frameworks.

This book targets professionals facing burnout, entrepreneurs balancing work-life crises, and anyone seeking productivity methods grounded in real adversity. Its mix of personal storytelling and tactical advice (e.g., 90-minute focus blocks, habit audits) resonates with readers navigating high-stress environments or health challenges.

Yes—Not Today stands out by linking extreme productivity to emotional resilience. Unlike generic advice, it provides metrics-driven frameworks tested during family trauma, such as the “Rule of 3” for daily priorities and strategies to avoid decision fatigue. Readers praise its relatable crisis-to-productivity angle.

While specifics vary, key habits include:

  • Time blocking (90-minute focused sessions).
  • Energy management via circadian rhythm alignment.
  • Boundary-setting to protect focus.
  • Habit stacking to replace unproductive routines.
    The habits stress adaptability, self-assessment tools, and aligning tasks with long-term goals.

The book frames burnout as a systemic issue requiring organizational change, not just individual fixes. It advocates for transparent workload discussions, flexible scheduling, and leadership accountability, alongside personal strategies like mindfulness breaks and “stress inoculation” practices.

Key techniques include:

  • The “Two-Minute Rule” for quick tasks.
  • Priority triaging using the Eisenhower Matrix.
  • Time audits to eliminate low-value activities.
    These methods aim to reduce decision fatigue and create buffer time for unexpected crises.

While Atomic Habits focuses on incremental behavior change and Deep Work on distraction-free focus, Not Today integrates crisis management into productivity. It emphasizes adaptability during upheaval, offering frameworks tested in life-or-death scenarios rather than optimized environments.

Some reviewers note the 9 habits overlap with established productivity literature. Others find the dual focus on memoir and strategy occasionally disjointed. However, most praise its raw, real-world applicability compared to theoretical guides.

Entrepreneurs gain crisis-management tactics, like the “Divide and Conquer” framework for delegating during chaos, and the “Burnout Radar” system to preempt exhaustion. The book also addresses sustaining team morale under strain.

  • “Productivity isn’t about time—it’s about energy alignment.”
  • “Burnout is a leadership failure, not a personal one.”
    These lines underscore its focus on systemic change and intentional habit design.

Yes, it includes habit-tracking templates, time-audit spreadsheets, and a “Priority Pyramid” worksheet to categorize tasks by urgency and impact. These resources help operationalize the 9 habits.

With hybrid work blurring boundaries and AI accelerating task loads, the book’s emphasis on sustainable productivity—not just efficiency—addresses modern workforce challenges. Its crisis-tested frameworks suit economic and health uncertainties.

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