
Explore Gucci's iconic journey from 1921 family shop to global fashion powerhouse. Fashion journalist Karen Homer reveals how visionaries like Tom Ford transformed a luggage brand into the luxury empire that even non-fashion enthusiasts can't resist. What made Gucci survive when other heritage brands faltered?
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Gucci, one of the oldest and most revered Italian fashion brands, was founded in Florence in 1921 by Guccio Gucci. This humble beginning marked the start of a journey that would elevate Gucci to the pinnacle of Italian luxury. Guccio Gucci's vision was clear: to create opulent luggage for Italy's wealthy and fashionable upper classes. His dedication to quality and craftsmanship laid the foundation for what would become an iconic brand. Guccio's early days involved working as a porter at the Savoy Hotel in London, where he was exposed to the luxurious lifestyles of the elite. This experience instilled in him a deep understanding of what the wealthy desired – high-quality, stylish, and durable luggage. Upon his return to Florence, Guccio opened a small leather goods shop, selling saddles, bags, and other leather items. His commitment to using only the finest materials and his innovative designs quickly gained him a loyal clientele.
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Distilla Little Book of Gucci in rapidi promemoria che evidenziano i principi chiave di franchezza, lavoro di squadra e resilienza creativa.

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