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Remember when you were a child, fearlessly asking for what you wanted? That natural ability to influence others is your birthright. We all enter this world as master influencers-our cries and smiles were our first persuasive tools, essential for survival. Yet somewhere along the way, many of us buried this innate superpower under layers of societal conditioning to be polite, wait our turn, and not take up space. True influence isn't about manipulation or coercion-it's about becoming someone others genuinely want to say yes to. Interpersonal influence is humanity's evolutionary advantage, the foundation of how we've survived and thrived as a species. Our brains operate through two systems: "the Gator" (quick, unconscious, instinctual) and "the Judge" (conscious, rational, deliberate). While we'd like to believe our rational mind controls most decisions, research suggests the Gator drives up to 95% of our choices-regardless of intelligence or profession. Consider the striking study of Israeli parole judges who granted parole 65% of the time after breaks but nearly 0% by session's end. As they tired, they defaulted to the easier option-denying parole-showing how even trained legal minds revert to Gator-driven decisions when fatigued. When influencing behavior, remember that ease is the single best predictor of behavior-better than motivation, intentions, price, quality, or satisfaction. People invariably take the path of least resistance.
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Creato da alumni della Columbia University a San Francisco
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Creato da alumni della Columbia University a San Francisco

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