
Dive into your brain's hidden universe with neuroscientist David Eagleman's "Incognito." Named a "Best of 2011" by Boston Globe, this mind-bending exploration reveals why you hit the brake before consciously seeing danger. Are you really in control of your decisions?
Senti il libro attraverso la voce dell'autore
Trasforma la conoscenza in spunti coinvolgenti e ricchi di esempi
Cattura le idee chiave in un lampo per un apprendimento veloce
Goditi il libro in modo divertente e coinvolgente
What if the person you think you are is actually just a passenger? Right now, as you read this sentence, your brain is making thousands of decisions without consulting you. It's adjusting your posture, filtering background noise, regulating your heartbeat, and perhaps even nudging you toward that cookie on the counter-all while you remain blissfully unaware. This isn't science fiction. It's the unsettling reality revealed in *Incognito*, where neuroscientist David Eagleman demonstrates that consciousness-the "you" experiencing this moment-is merely a tiny ambassador of a vast neural empire operating in darkness. Most of what drives your choices, shapes your personality, and defines your reality happens in neural corridors you'll never access. Beneath your skull lies the most complex structure in the known universe: 86 billion neurons forming trillions of connections, each one a universe of electrochemical activity. A single cubic centimeter of brain tissue contains as many connections as stars in the Milky Way. Yet here's what should terrify and amaze you-conscious awareness represents perhaps one ten-millionth of what's happening in there. Think about tying your shoes. You've done it thousands of times, yet if asked to explain the exact sequence without looking, you'd likely fail. Your hands know; your consciousness doesn't. This gap between what your brain knows and what you can access defines the human condition. This revelation doesn't just challenge how we think about ourselves; it upends our entire understanding of responsibility, morality, and what it means to be human.
Scomponi le idee chiave di Incognito in punti facili da capire per comprendere come i team innovativi creano, collaborano e crescono.
Distilla Incognito in rapidi promemoria che evidenziano i principi chiave di franchezza, lavoro di squadra e resilienza creativa.

Vivi Incognito attraverso narrazioni vivide che trasformano le lezioni di innovazione in momenti che ricorderai e applicherai.
Chiedi qualsiasi cosa, scegli la voce e co-crea spunti che risuonino davvero con te.

Creato da alumni della Columbia University a San Francisco
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"Makes me feel smarter every time before going to work"
Creato da alumni della Columbia University a San Francisco

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