Going on Offense by Behnam Tabrizi Summary
Overview of Going on Offense
In "Going on Offense," Stanford researcher Behnam Tabrizi reveals the innovation playbook used by Apple, Tesla, and Amazon. What separates thriving innovators from declining tech giants? This Wall Street Journal bestseller, praised by Harvard's Amy Edmondson, offers the blueprint modern leaders desperately need.
Similar books to Going on Offense
Senti il libro attraverso la voce dell'autore
Trasforma la conoscenza in spunti coinvolgenti e ricchi di esempi
Cattura le idee chiave in un lampo per un apprendimento veloce
Goditi il libro in modo divertente e coinvolgente
Punti chiave
When Success Becomes Your Greatest Vulnerability
Ericsson's CEO once sent his executives halfway around the world to study Silicon Valley's innovation secrets. That dinner conversation sparked a revelation: most companies treat innovation like a one-time vaccine shot, expecting immunity to last forever. But here's the uncomfortable truth-what got you to the top rarely keeps you there. Nokia dominated mobile phones until they didn't, their CEO famously lamenting, "We didn't do anything wrong, but somehow, we lost." They had mistaken operational excellence for adaptability, metrics for meaning. Think about it: Why do so many successful organizations become what Elon Musk calls places "where talent goes to die"? The answer isn't incompetence-it's complacency wrapped in past glory. Through studying twenty-six perpetually innovative companies and surveying nearly 7,000 global executives, a pattern emerges. Companies like Amazon, Apple, and Tesla don't just innovate once-they've built something deeper into their DNA. They've cracked a code that transforms innovation from an event into a way of being. This isn't about copying tech giants; it's about understanding the emotional and structural architecture that makes continuous reinvention possible, even if you only improve by 10-20%. The companies that thrive perpetually aren't lucky-they've architected systems where purpose fuels obsession, where talent sculpts culture, where boldness meets discipline, and where walls between people crumble under shared mission.
Purpose as Compass and Customer Obsession as Fuel
Sculpting Culture Through Talent and Standards
Awakening the Start-Up Mindset at Scale
Mastering Tempo and Strategic Rhythm
Balancing Boldness with Disciplined Risk Management
Demolishing Silos and Unleashing Collaborative Intelligence
Modalità Riassunto Rapido - Leggi o ascolta il riassunto di Going on Offense in 12 minuti
Scomponi le idee chiave di Going on Offense in punti facili da capire per comprendere come i team innovativi creano, collaborano e crescono.
Modalità Flashcard - Top 10 Spunti da Going on Offense in Sintesi
Distilla Going on Offense in rapidi promemoria che evidenziano i principi chiave di franchezza, lavoro di squadra e resilienza creativa.
Modalità Divertente - Lezioni da Going on Offense Raccontate in Storie di 26 Min
Vivi Going on Offense attraverso narrazioni vivide che trasformano le lezioni di innovazione in momenti che ricorderai e applicherai.
Modalità Personalizza - Leggi o ascolta il riassunto di Going on Offense in 0 minuti
Chiedi qualsiasi cosa, scegli la voce e co-crea spunti che risuonino davvero con te.
Creato da alumni della Columbia University a San Francisco
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
Creato da alumni della Columbia University a San Francisco
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
Ottieni il riassunto di Going on Offense in formato PDF o EPUB gratuito. Stampalo o leggilo offline quando vuoi.