
The definitive consulting roadmap that's transformed thousands of careers. Alan Weiss's industry-shaping guide delivers practical strategies for launching a thriving practice with minimal overhead. What's the surprising secret that makes this the go-to resource for professionals seeking financial independence? The blueprint awaits.
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What separates consultants earning seven figures from those struggling to pay rent? It's rarely skill or credentials. Walk into any networking event and you'll find brilliant people with impressive resumes who can't land clients. Meanwhile, others with similar expertise build thriving practices seemingly effortlessly. The difference isn't what they know-it's how they think about what they're selling. Consulting isn't a technical profession wrapped in a business model. It's fundamentally a marketing business where your product happens to be expertise. This single mindset shift explains why some consultants thrive while others merely survive, regardless of their technical capabilities or years of experience. Every morning presents a choice that shapes your entire day. You can wake up thinking, "Another great day to offer people my value," or "Another long, slow crawl through enemy territory." This isn't motivational fluff-it's the psychological foundation that determines whether you approach prospects with confidence or desperation. True marketing creates needs rather than simply meeting wants. When you present unique solutions clients haven't considered, you transcend price sensitivity entirely. The greater the gap between what buyers think they want and what you determine they actually need, the higher your potential fee. This transforms consulting from a transactional exchange into genuine value creation.
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Creato da alumni della Columbia University a San Francisco

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