
Forget carrots and sticks - Daniel Pink's million-copy bestseller reveals why traditional motivation fails. Embraced by Atlassian's co-founder, "Drive" unveils how autonomy, mastery, and purpose fuel success. What if everything you believed about motivation was fundamentally wrong?
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Imagine this scenario: Microsoft invests millions in experts to create Encarta, while Wikipedia launches with volunteers working for free. Conventional wisdom would bet on Microsoft's approach, yet Wikipedia prevailed spectacularly. Why? Because humans are wired differently than we've been led to believe. Our traditional understanding of motivation-what Pink calls "Motivation 2.0"-assumes people respond predictably to rewards and punishments. This carrot-and-stick model worked well during the Industrial Revolution when jobs were routine and algorithmic. But today's world demands creativity and conceptual thinking that simply doesn't flourish under external pressure. Consider what happens in the laboratory: When researchers offered children rewards for drawing-an activity they already enjoyed-their interest later declined compared to children who drew without rewards. The rewarded children produced less creative work and spent less time drawing when given free choice. Even more surprising, studies conducted in India showed that larger monetary rewards led to worse performance on tasks requiring even minimal cognitive skills. The pressure of the reward actually impaired thinking. This isn't just academic theory. The "candle problem" experiment demonstrates how rewards narrow our focus: participants offered money to solve a creative problem took significantly longer than those working without incentives. The reward created a kind of mental tunnel vision that prevented creative solutions. Even blood donation rates decrease when payment is offered-the financial incentive crowds out the intrinsic desire to help others.
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Creato da alumni della Columbia University a San Francisco

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