
In "Day Trading Attention," marketing legend Gary Vaynerchuk reveals how to capture fleeting consumer focus in today's algorithm-driven world. Endorsed by TikTok star Charli D'Amelio and Disney board member Carolyn Everson, this NYT bestseller teaches the art of spotting underpriced attention before your competitors do.
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In 2020, Nathan Apodaca's truck broke down on his way to work. Grabbing his skateboard and a bottle of Ocean Spray cranberry juice, he filmed himself cruising down the highway lip-syncing to Fleetwood Mac's "Dreams." This casual 22-second TikTok video exploded overnight, sending Ocean Spray sales soaring and catapulting a 43-year-old song back onto music charts. All without a single dollar spent on production or advertising. What makes this story remarkable isn't just its virality-it's how it perfectly encapsulates our new reality. Traditional marketing would have required Ocean Spray to spend millions to achieve similar results. Instead, authentic content created by an everyday person delivered more impact than the most expensive Madison Avenue campaign could dream of. This is the essence of modern attention trading: creating content people actively seek rather than interrupting them with messages they avoid. Think about it-haven't you happily watched a 10-minute YouTube video about a product you're interested in, while impatiently skipping a 15-second ad before it? That's precisely the dynamic at work in today's attention economy.
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Creato da alumni della Columbia University a San Francisco
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Creato da alumni della Columbia University a San Francisco

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