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    Customer Winback book cover

    Customer Winback by Jill Griffin & Michael W. Lowenstein Summary

    Customer Winback
    Jill Griffin & Michael W. Lowenstein
    3.53 (15 Reviews)
    BusinessLeadershipEntrepreneurship
    Panoramica
    Punti Chiave
    Autore
    Domande Frequenti

    Overview of Customer Winback

    In "Customer WinBack," Griffin and Lowenstein reveal why recapturing lost customers is 8x more profitable than acquiring new ones. Microsoft and Ford already implement these strategies - could your business be hemorrhaging profits by ignoring the customers who've already left?

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    “

    The most sophisticated companies view customer relationships as a continuous laboratory for learning.

    ”
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    "Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."

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    "Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."

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    "Reading used to feel like a chore. Now it’s just part of my lifestyle."

    @Erin, Investment Banking Associate , NYC
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    "Feels effortless compared to reading. I’ve finished 6 books this month already."

    @djmikemoore
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    Impara qualsiasi cosa, personalizzato

    DiscordLinkedIn
    Riassunti di libri in evidenza
    Crucial ConversationsThe Perfect MarriageInto the WildNever Split the DifferenceAttachedGood to GreatSay Nothing
    Categorie di tendenza
    Self HelpCommunication SkillRelationshipMindfulnessPhilosophyInspirationProductivity
    Liste di lettura delle celebrita
    Elon MuskCharlie KirkBill GatesSteve JobsAndrew HubermanJoe RoganJordan Peterson
    Collezione premiata
    Pulitzer PrizeNational Book AwardGoodreads Choice AwardsNobel Prize in LiteratureNew York TimesCaldecott MedalNebula Award
    Argomenti in evidenza
    ManagementAmerican HistoryWarTradingStoicismAnxietySex
    Migliori libri per anno
    2025 Best Non Fiction Books2024 Best Non Fiction Books2023 Best Non Fiction Books
    Strumenti di apprendimento
    Knowledge VisualizerAI Podcast Generator
    Autori in evidenza
    Chimamanda Ngozi AdichieGeorge OrwellO. J. SimpsonBarbara O'NeillWinston ChurchillCharlie Kirk
    BeFreed vs altre app
    BeFreed vs. Other Book Summary AppsBeFreed vs. ElevenReaderBeFreed vs. ReadwiseBeFreed vs. Anki
    Informazioni
    Chi siamoarrow
    Prezziarrow
    FAQarrow
    Blogarrow
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    Programma Ambassadorarrow
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    BeFreed
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    © 2026 BeFreed
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    Punti chiave

    1

    The Customer Winback Revolution: Your Competitive Edge

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    Imagine losing 15-20% of your customers annually-a silent hemorrhage most businesses don't even detect. Now imagine recapturing just 5% of those lost customers could increase your profits by 25-125%. This isn't wishful thinking; it's the proven power of customer winback strategies. While most companies obsess over acquiring new customers or retaining current ones, the most profitable businesses have discovered a hidden gold mine: systematically recovering customers who have already left. This counter-intuitive approach is transforming how smart companies operate in today's hyper-competitive marketplace. When First Union implemented a targeted winback program, they recovered 85% of their most valuable defecting customers. Doubleday Direct's "second chance" program successfully reactivated 40% of dormant book club members. These aren't anomalies-they represent a fundamental shift in how businesses should view customer relationships: not as one-time transactions or even ongoing commitments, but as continuous opportunities for learning, reconnection, and growth.

    2

    The Five Types of Customer Defectors (And How to Win Them Back)

    3

    Saving Customers Before They Leave: The CPR Approach

    4

    Building Your Customer Recovery Dream Team

    5

    Making Your Company Defection-Proof

    6

    The Loyalty Lifecycle: From First Purchase to Fierce Advocacy

    7

    Fierce Loyalty Begins Within: Building an Unshakable Team