
Unlock your creative genius in just 21 days! Bryan Mattimore's breakthrough method, endorsed by startup guru Bob Dorf, has helped Fortune 500 giants like Kraft and Pepsi generate over $3 billion in new sales. What's your "Worst Idea" that might become your million-dollar opportunity?
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Ever wondered why some people consistently generate groundbreaking ideas while others struggle to think beyond the obvious? Innovation isn't reserved for the naturally gifted - it's a skill anyone can develop through deliberate practice and proven techniques. When Columbia Business School professor Bob Dorf grew frustrated with the mediocre ideas his students were producing, he challenged Bryan Mattimore to create a workshop that would teach people how to generate truly breakthrough business ideas. The resulting 21-day program has since transformed how entrepreneurs and corporate teams approach innovation by combining psychological insights about creative thinking with practical, repeatable techniques anyone can learn - regardless of their natural creative inclination. This methodology has become required reading at leading business schools and transformed innovation practices at companies like PepsiCo and Disney. The journey to developing your own big ideas begins with understanding that creativity is a muscle that can be strengthened through consistent exercise.
Scomponi le idee chiave di 21 Days to a Big Idea in punti facili da capire per comprendere come i team innovativi creano, collaborano e crescono.
Distilla 21 Days to a Big Idea in rapidi promemoria che evidenziano i principi chiave di franchezza, lavoro di squadra e resilienza creativa.

Vivi 21 Days to a Big Idea attraverso narrazioni vivide che trasformano le lezioni di innovazione in momenti che ricorderai e applicherai.
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Creato da alumni della Columbia University a San Francisco
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Creato da alumni della Columbia University a San Francisco

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