Philip Kotler
Nato: May 27, 1931 – Chicago, Illinois, United States
Philip Kotler is an American marketing scholar and consultant whose work focuses on strategic marketing, consumer behavior, and market-driven management. A longtime Kellogg School professor, he is best known for Marketing Management and numerous business books. Often called the “father of modern marketing,” his ideas have shaped marketing education and practice worldwide.
Biografia e Percorso dell'Autore
Philip Kotler was born in Chicago on May 27, 1931, and his earliest exposure to commerce came through his parents’ neighborhood store, where the realities of demand, pricing, and customer behavior were part of everyday life. He began in an accounting and law program at DePaul University, then turned toward economics at the University of Chicago, earning an M.A. in 1953, followed by a Ph.D. at MIT in 1956. Postdoctoral work in mathematics at Harvard and behavioral science at Chicago sharpened the interdisciplinary cast of his thinking. After a brief period teaching at Roosevelt University, he joined Northwestern in 1962, chose marketing over managerial economics, and spent more than half a century helping make the field more analytical and academically rigorous; he is now Professor Emeritus at Kellogg. ((https://www.northwestern.edu/magazine/northwestern/winter2003/features/kotler/index.htm))
Citazioni
Potrebbe Piacerti Anche
Libri Popolari
Good Works!
Philip Kotler
A practical guide for businesses to blend profit-making with social responsibility, featuring actionable strategies and real-world case studies.
Marketing 5. 0
Philip Kotler & Hermawan Kartajaya & Iwan Setiawan
Explores how marketers can leverage advanced technologies to create value and address customer needs in the digital age.
Marketing 3.0
Philip Kotler & Hermawan Kartajaya & Iwan Setiawan
Transforming marketing to engage customers as multi-dimensional human beings.
Good Works!
Philip Kotler
A practical guide for businesses to blend profit-making with social responsibility, featuring actionable strategies and real-world case studies.
Marketing 5. 0
Philip Kotler & Hermawan Kartajaya & Iwan Setiawan
Explores how marketers can leverage advanced technologies to create value and address customer needs in the digital age.
Marketing 3.0
Philip Kotler & Hermawan Kartajaya & Iwan Setiawan
Transforming marketing to engage customers as multi-dimensional human beings.
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This learning plan bridges the gap between traditional business strategy and the profound psychological forces that drive the marketplace. It is designed for entrepreneurs, marketers, and leaders who want to master the human science behind every transaction and interaction.
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Study Phil, Psych & Biz Strategy
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Voci della Community
"What Peter Drucker is to management, Philip Kotler is to marketing"
— Al Ries
"Philip Kotler is marketing’s best marketer"
— Markus Giesler
"Philip Kotler is one of the world’s leading authorities on marketing"
— MIT Press Bookstore
"Phil Kotler is the reigning sage of marketing"
— Jim Collins
"Philip Kotler is often called the Godfather of Marketing Management"
— Forbes
"Philip Kotler is widely acknowledged as the father of modern marketing"
— Marketing Week
"No other single individual has influenced the marketing field more than Professor Philip Kotler"
— Torger Reve
"Professor Philip Kotler, a global authority on modern marketing"
— Dentsu
"Philip Kotler is to marketing professionals what Peter Drucker was to management gurus"
— Business Standard
Creato da alumni della Columbia University a San Francisco
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"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
Creato da alumni della Columbia University a San Francisco
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
