Écrire pour être lu: Communiquez plus efficacement sur papier et en ligne book cover

Écrire pour être lu

Communiquez plus efficacement sur papier et en ligne

Jessica Lasky-Fink
3.88(981 Reviews)

Aperçu de Écrire pour être lu

Dans « Writing for Busy Readers », le professeur de Harvard Todd Rogers et Jessica Lasky-Fink révèlent la science comportementale d'une communication efficace. Recommandé par de grands entrepreneurs, ce guide transforme les messages verbeux en messages percutants. Et si la maîtrise de la brièveté pouvait doubler votre influence ?

Thèmes clés dans Écrire pour être lu

  • behavioral science communication
  • attention management
  • information processing shortcuts
  • reader psychology
  • concise writing strategies

Citations de Écrire pour être lu

  • Poor communication isn't just frustrating-it's expensive, inequitable, and sometimes even dangerous.

  • Everyone feels the time crunch-60% of adults report feeling too busy to enjoy life.

  • Readers continuously evaluate whether spending another second reading will provide more value than doing something else.

  • To do two things at once is to do neither.

Personnages de Écrire pour être lu

  • Jessica Lasky-FinkAuthor and behavioral science researcher
  • Todd RogersAuthor and behavioral science researcher
  • Publilius SyrusFirst-century BCE writer quoted on multitasking

À propos de l'auteur

À propos de l'auteur de Écrire pour être lu

Jessica Lasky-Fink, co-auteure de Writing for Busy Readers, est une chercheuse en sciences comportementales et experte en politiques publiques, renommée pour sa capacité à traduire la recherche en stratégies de communication exploitables.

Titulaire d'un doctorat en politiques publiques de l'UC Berkeley et d'un master en économie internationale de la Johns Hopkins SAIS, elle occupe le poste de directrice de recherche au People Lab de la Harvard Kennedy School, où ses travaux portent sur l'amélioration de la prestation des services publics grâce aux sciences comportementales.

Son livre, fondé sur des principes basés sur des preuves tels que « Moins, c'est mieux » et « Concevoir pour une navigation facile », synthétise des décennies de recherche en six règles universelles pour une écriture efficace, en faisant une ressource de référence pour les professionnels confrontés à la surcharge d'informations.

Ancienne volontaire du Peace Corps en Namibie et conseillère en politiques fédérales, Lasky-Fink allie rigueur académique et application concrète, ce qui lui a valu d'être citée dans des médias tels que le New York Times et le Nudge Podcast. Writing for Busy Readers a été largement adopté par les dirigeants du secteur public et les communicateurs d'entreprise cherchant à élaborer des messages percutants et centrés sur le lecteur.

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FAQ sur ce livre

Cree par des anciens de Columbia University a San Francisco

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"Makes me feel smarter every time before going to work"

@Cashflowbubu
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"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."

@Moemenn
platform
star
star
star
star
star

"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."

@Chloe, Solo founder, LA
platform
comments
12
likes
117

"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."

@Raaaaaachelw
platform
star
star
star
star
star

"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."

@Matt, YC alum
platform
comments
12
likes
108

"Reading used to feel like a chore. Now it’s just part of my lifestyle."

@Erin, Investment Banking Associate , NYC
platform
comments
254
likes
17

"Feels effortless compared to reading. I’ve finished 6 books this month already."

@djmikemoore
platform
star
star
star
star
star

"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."

@Pitiful
platform
comments
96
likes
4.5K

"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."

@SofiaP
platform
star
star
star
star
star

"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"

@Jaded_Falcon
platform
comments
201
thumbsUp
16

"It is great for me to learn something from the book without reading it."

@OojasSalunke
platform
star
star
star
star
star

"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."

@Leo, Law Student, UPenn
platform
comments
37
likes
483

"Makes me feel smarter every time before going to work"

@Cashflowbubu
platform
star
star
star
star
star

"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."

@Moemenn
platform
star
star
star
star
star

"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."

@Chloe, Solo founder, LA
platform
comments
12
likes
117

"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."

@Raaaaaachelw
platform
star
star
star
star
star

"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."

@Matt, YC alum
platform
comments
12
likes
108

"Reading used to feel like a chore. Now it’s just part of my lifestyle."

@Erin, Investment Banking Associate , NYC
platform
comments
254
likes
17

"Feels effortless compared to reading. I’ve finished 6 books this month already."

@djmikemoore
platform
star
star
star
star
star

"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."

@Pitiful
platform
comments
96
likes
4.5K

"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."

@SofiaP
platform
star
star
star
star
star

"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"

@Jaded_Falcon
platform
comments
201
thumbsUp
16

"It is great for me to learn something from the book without reading it."

@OojasSalunke
platform
star
star
star
star
star

"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."

@Leo, Law Student, UPenn
platform
comments
37
likes
483

"Makes me feel smarter every time before going to work"

@Cashflowbubu
platform
star
star
star
star
star
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