Soyez bref: Faites un plus grand impact en en disant moins book cover

Soyez bref

Faites un plus grand impact en en disant moins

Joseph McCormack
3.72(1584 Reviews)

Aperçu de Soyez bref

Dans un monde où la capacité d'attention des professionnels s'est réduite à seulement huit secondes, « Brief » propose la méthode B.R.I.E.F. qui transforme la communication en entreprise. Présentée dans les meilleurs podcasts, l'approche contre-intuitive de McCormack prouve qu'en dire moins rend en réalité votre message impossible à ignorer.

Thèmes clés dans Soyez bref

  • attention economy
  • information overload
  • concise communication
  • executive presence
  • message simplification

Citations de Soyez bref

  • Trying to take a drink from a fire hose.

  • Adding more information...only encourages them to tune you out.

  • You must boil down your message and get to the point quickly, or be forgotten.

Personnages de Soyez bref

  • Joseph McCormackAuthor and expert on concise communication

À propos de l'auteur

À propos de l'auteur de Soyez bref

Joseph McCormack, auteur de Brief: Make a Bigger Impact by Saying Less, est une autorité de premier plan en matière de communication stratégique et de développement du leadership à l'ère de la surcharge informationnelle. Cadre en marketing et fondateur de The BRIEF Lab, McCormack a consacré sa carrière à enseigner aux professionnels et aux chefs militaires comment communiquer avec clarté et précision.

Son expertise découle de l'élaboration de programmes spécialisés pour le Commandement des opérations spéciales de l'armée américaine (US Army Special Operations Command) et de missions de conseil pour de grandes organisations, notamment Harley-Davidson, SAP et MasterCard.

L'ouvrage suivant de McCormack, Noise: Living and Leading When Nobody Can Focus, approfondit les thèmes de la distraction numérique et de la concentration. Il anime le podcast Just Saying, proposant des conseils concrets sur la communication concise.

Fort d'une formation en littérature anglaise de l'Université Loyola de Chicago et parlant couramment l'espagnol, McCormack allie narration narrative et stratégies pratiques. Ses méthodologies bénéficient de la confiance des entreprises du Fortune 500 et des chefs militaires, consolidant sa réputation de pionnier des pratiques de communication efficaces.

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FAQ sur ce livre

Cree par des anciens de Columbia University a San Francisco

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@Raaaaaachelw
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"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."

@Matt, YC alum
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"Reading used to feel like a chore. Now it’s just part of my lifestyle."

@Erin, Investment Banking Associate , NYC
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"Feels effortless compared to reading. I’ve finished 6 books this month already."

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@Cashflowbubu
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"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."

@Chloe, Solo founder, LA
platform
comments
12
likes
117

"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."

@Raaaaaachelw
platform
star
star
star
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"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."

@Matt, YC alum
platform
comments
12
likes
108

"Reading used to feel like a chore. Now it’s just part of my lifestyle."

@Erin, Investment Banking Associate , NYC
platform
comments
254
likes
17

"Feels effortless compared to reading. I’ve finished 6 books this month already."

@djmikemoore
platform
star
star
star
star
star

"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."

@Pitiful
platform
comments
96
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201
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