
Unlock the business secrets of Web 2.0 with Amy Shuen's strategic guide, endorsed by Mark Zuckerberg himself. Learn how companies like Flickr and Facebook transformed user participation into profit - a must-read that revolutionized business models across industries without requiring an MBA.
Ressentez le livre à travers la voix de l'auteur
Transformez les connaissances en idées captivantes et riches en exemples
Capturez les idées clés en un éclair pour un apprentissage rapide
Profitez du livre de manière ludique et engageante
In 2004, a simple idea changed everything. The companies that survived the dot-com crash hadn't just gotten lucky-they'd discovered something profound. The web wasn't just a place to broadcast information; it was a living platform that grew smarter with every user who touched it. This wasn't the static internet of corporate brochures and one-way communication. This was something fundamentally different: a space where ordinary people could create, share, and build together. Within three years, a college student would turn this insight into a company worth $15 billion. A search engine would become more valuable than most countries' GDP. And millions of people would start treating the internet not as a destination, but as a conversation.
Décomposez les idées clés de Web 2.0 en points faciles à comprendre pour découvrir comment les équipes innovantes créent, collaborent et grandissent.
Condensez Web 2.0 en indices de mémoire rapides mettant en évidence les principes clés de franchise, de travail d'équipe et de résilience créative.

Découvrez Web 2.0 à travers des récits vivants qui transforment les leçons d'innovation en moments mémorables et applicables.
Posez n'importe quelle question, choisissez la voix et co-créez des idées qui résonnent vraiment avec vous.

Cree par des anciens de Columbia University a San Francisco
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Cree par des anciens de Columbia University a San Francisco

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