
Discover why world-class executives trust Marshall Goldsmith's "Triggers" to break self-sabotaging habits. Learn the revolutionary "active questions" technique that transforms intention into action. Even top business leaders were shocked by how simple environmental triggers hijack our best plans - and how easily we can regain control.
Marshall Goldsmith, a world-renowned executive coach and New York Times bestselling author, co-authored Triggers: Creating Behavior That Lasts—Becoming the Person You Want to Be with Mark Reiter, a seasoned collaborator known for translating complex ideas into compelling narratives.
Goldsmith, a two-time Thinkers50 Leadership Award winner, has spent four decades coaching over 150 CEOs and refining frameworks for sustainable behavioral change—a core theme of Triggers, which blends psychological insights with actionable strategies for personal and professional growth. His prior works, including What Got You Here Won’t Get You There and Mojo, are foundational texts in leadership development.
Reiter’s expertise in distilling executive coaching principles into accessible prose has made him Goldsmith’s trusted co-author across multiple bestsellers. Their collaboration on Triggers earned the book #1 spots on the New York Times and Wall Street Journal bestseller lists, with translations reaching global audiences in 32 languages.
Triggers explores how environmental and psychological factors derail behavior, offering strategies to overcome them. Marshall Goldsmith introduces daily self-monitoring via “active questions” to foster lasting change by focusing on effort, not outcomes. The book combines leadership insights with practical tools, emphasizing accountability in personal and professional growth.
Professionals seeking behavioral change, leaders aiming to improve team dynamics, and individuals interested in self-improvement will benefit. The book targets those committed to actionable strategies, explicitly excluding those resistant to change (“successful adults won’t change unless they want to”).
Yes, for its actionable frameworks like active questions and AIWATT. Reviews praise its blend of executive coaching wisdom and relatable anecdotes, though some note the daily discipline required. It’s ideal for readers valuing structure over abstract theory.
Goldsmith identifies belief triggers (e.g., “I don’t have time”) that sabotage change. By reframing these mental barriers through self-questioning, individuals take ownership of their responses.
Triggers are external cues (people, events) prompting automatic reactions. They’re neutral—productive or counterproductive based on response. Example: A critical colleague triggering defensiveness vs. curiosity.
Unlike habit-forming guides, Triggers emphasizes daily environmental awareness and instant course correction. The “magic bullet” is relentless self-monitoring, not willpower alone.
Some note the simplicity of active questions risks underestimating deeper psychological barriers. Others highlight the challenge of maintaining daily discipline long-term.
While Atomic Habits focuses on incremental routines, Triggers targets immediate environmental influences. The books complement each other—habits build systems; triggers demand real-time accountability.
Yes. Examples include:
Daily prompts include:
By treating change as a daily practice, not a one-time goal. The book argues sustained self-awareness—not motivation—drives lasting improvement.
Ressentez le livre à travers la voix de l'auteur
Transformez les connaissances en idées captivantes et riches en exemples
Capturez les idées clés en un éclair pour un apprentissage rapide
Profitez du livre de manière ludique et engageante
Meaningful behavioral change is perhaps the most difficult challenge humans face.
Understanding doesn't guarantee doing.
We overestimate it and underestimate how our environment undermines it.
We're masters at avoiding change, especially when it applies to ourselves.
No one can make us change unless we truly want to change.
Décomposez les idées clés de Triggers en points faciles à comprendre pour découvrir comment les équipes innovantes créent, collaborent et grandissent.
Condensez Triggers en indices de mémoire rapides mettant en évidence les principes clés de franchise, de travail d'équipe et de résilience créative.

Découvrez Triggers à travers des récits vivants qui transforment les leçons d'innovation en moments mémorables et applicables.
Posez n'importe quelle question, choisissez la voix et co-créez des idées qui résonnent vraiment avec vous.

Cree par des anciens de Columbia University a San Francisco
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"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
Cree par des anciens de Columbia University a San Francisco

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Have you ever wondered why you keep making the same mistakes despite your best intentions? The gap between what we intend to do and what we actually do isn't just frustrating-it's the central challenge of human behavior. Drawing from 35+ years coaching Fortune 500 executives, Marshall Goldsmith reveals that meaningful change doesn't require complicated techniques-just awareness, structure, and consistent effort in the face of environmental triggers that constantly shape our behavior. The brilliance lies in understanding that our environments control us far more than we control them. Every situation presents different who-what-when-where-why specifics that put our behavioral integrity at risk. The mother who confidently manages her home transforms into a different person in a budget meeting. A teacher who shows patience with students might become aggressive in traffic. These aren't signs of hypocrisy but evidence of how powerfully our surroundings influence who we become.