
In "The Art of the Tale," master storytellers James and Morrisey reveal the six elements that transform ordinary communication into unforgettable narratives. Winner of the 2023 Storytelling World Award, it's the book university speech teachers call "the most practical guide to storytelling" in decades.
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Transformez les connaissances en idées captivantes et riches en exemples
Capturez les idées clés en un éclair pour un apprentissage rapide
Profitez du livre de manière ludique et engageante
Picture a bare stage in 1934. A single light bulb. Walt Disney acting out every character from Snow White for over an hour-changing voices, using shadows, bringing the tale alive with such raw emotion that grown men wept. When he finished, he simply said, "That's going to be our first feature." His team thought he was crazy. A feature-length animated film during the Great Depression? Impossible. But that one storytelling session transformed skeptics into believers who created a masterpiece that shattered box office records. This moment reveals something profound: stories don't just inform us-they rewire us. They slip past our defenses and take up residence in our hearts, turning doubt into conviction and strangers into allies. We're surrounded by stories constantly-news feeds, Netflix binges, water cooler conversations-yet we rarely stop to ask what makes a story actually work. Why do some narratives move us to tears while others leave us cold? The answer lies in understanding that not every account qualifies as a story. Listing events-"I went to the beach, came home, ate a hamburger"-is just reporting. A true story requires four essential elements: character, setting, struggle, and pursuit. Without someone to root for, you have an event description. Without struggle, your character simply exists in bliss. Without pursuit, nothing happens. These four elements form the foundation, but two more components transform ordinary tales into unforgettable ones: the pivot (surprise that feels inevitable in hindsight) and the payoff (the deeper meaning that makes it all matter). This is why corporate case studies often fail-"Customer had problems, tried our product, now they're happy" is too predictable and lacks resonance.
Décomposez les idées clés de The Art of the Tale en points faciles à comprendre pour découvrir comment les équipes innovantes créent, collaborent et grandissent.
Condensez The Art of the Tale en indices de mémoire rapides mettant en évidence les principes clés de franchise, de travail d'équipe et de résilience créative.

Découvrez The Art of the Tale à travers des récits vivants qui transforment les leçons d'innovation en moments mémorables et applicables.
Posez n'importe quelle question, choisissez la voix et co-créez des idées qui résonnent vraiment avec vous.

Cree par des anciens de Columbia University a San Francisco
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Cree par des anciens de Columbia University a San Francisco

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