
Forget business plans and outside investors. "Rework" demolishes traditional advice, earning praise from Seth Godin and bringing Tom Peters "near-tears" with its brilliance. Why do successful entrepreneurs swear by this counterintuitive guide that champions simplicity, action, and independence over conventional wisdom?
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What if everything you learned about building a business is backwards? Traditional wisdom tells us to write detailed business plans, raise capital, hire aggressively, and chase growth at all costs. Yet some of the most successful companies thrive by doing the exact opposite. They start small, stay lean, and question every "must-do" on the entrepreneurial checklist. This counterintuitive approach isn't just theory-it's battle-tested reality. Consider how Southwest Airlines ignored industry norms about hub-and-spoke systems, or how Netflix eliminated late fees when competitors couldn't imagine survival without them. These companies didn't accept "real world" limitations. They rewrote the rules entirely. The dangerous phrase "that would never work in the real world" isn't wisdom-it's fear disguised as pragmatism, used to dismiss ideas that challenge comfortable assumptions. Success leaves clearer lessons than failure ever could. When something works, you know exactly what to repeat.
Décomposez les idées clés de Rework en points faciles à comprendre pour découvrir comment les équipes innovantes créent, collaborent et grandissent.
Condensez Rework en indices de mémoire rapides mettant en évidence les principes clés de franchise, de travail d'équipe et de résilience créative.

Découvrez Rework à travers des récits vivants qui transforment les leçons d'innovation en moments mémorables et applicables.
Posez n'importe quelle question, choisissez la voix et co-créez des idées qui résonnent vraiment avec vous.

Cree par des anciens de Columbia University a San Francisco
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Cree par des anciens de Columbia University a San Francisco

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