
Bandler's revolutionary "Reframing" unlocks the mind's power to transform meaning and behavior. The cornerstone of NLP that influenced Tony Robbins, this controversial guide teaches how changing perception can rewire your reality. What if your biggest limitation was simply how you frame it?
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Imagine waking up tomorrow with the ability to transform any negative experience into a positive one - not through forced optimism, but through genuinely seeing situations differently. This power to "reframe" reality forms the heart of Richard Bandler's groundbreaking work. While most of us remain trapped in rigid interpretations of events, Bandler reveals that meaning isn't fixed in stone - it's fluid, malleable, and entirely within our control. This revolutionary insight has quietly transformed therapy, business, and personal development worldwide, influencing everyone from Tony Robbins to corporate training at Google and Microsoft. The ancient Taoist story of the farmer illustrates this perfectly: When his horse runs away, neighbors offer sympathy, but he merely replies, "Maybe." When the horse returns with two wild horses, they congratulate him - "Maybe." When his son breaks his leg trying to ride one, it seems unfortunate - until conscription officers reject the son for military service because of his injury. The farmer's consistent "Maybe" demonstrates profound wisdom: no event carries inherent meaning - only the meaning we assign to it. What appears as misfortune one moment might reveal itself as blessing in another. The frame we choose literally creates the reality we experience.
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Cree par des anciens de Columbia University a San Francisco
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