
"Rare Breed" champions defiance as a superpower, transforming traits like rebellion and obsession into competitive advantages. Endorsed by Seth Godin as a "brazen rant," this manifesto has become the secret weapon for leaders tired of conformity. What if your greatest weakness is actually your hidden strength?
Ressentez le livre à travers la voix de l'auteur
Transformez les connaissances en idées captivantes et riches en exemples
Capturez les idées clés en un éclair pour un apprentissage rapide
Profitez du livre de manière ludique et engageante
What if the traits that got you labeled "difficult" in performance reviews are actually your ticket to extraordinary success? When Sunny Bonnell and Ashleigh Hansberger launched their branding agency Motto with just $250 and zero industry experience, established competitors actively tried to sabotage them. They were too bold, too unconventional, too much. Yet that "too much" quality became their secret weapon. Their journey revealed something counterintuitive: the characteristics society calls vices-being rebellious, obsessive, weird-might actually be virtues in disguise. This isn't about self-help platitudes or toxic positivity. It's about recognizing that the same intensity that makes you exhausting at dinner parties might be exactly what's needed to build something revolutionary.
Décomposez les idées clés de Rare Breed en points faciles à comprendre pour découvrir comment les équipes innovantes créent, collaborent et grandissent.
Condensez Rare Breed en indices de mémoire rapides mettant en évidence les principes clés de franchise, de travail d'équipe et de résilience créative.

Découvrez Rare Breed à travers des récits vivants qui transforment les leçons d'innovation en moments mémorables et applicables.
Posez n'importe quelle question, choisissez la voix et co-créez des idées qui résonnent vraiment avec vous.

Cree par des anciens de Columbia University a San Francisco
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"It is great for me to learn something from the book without reading it."
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"Makes me feel smarter every time before going to work"
Cree par des anciens de Columbia University a San Francisco

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