
Seth Godin's "Poke the Box" challenges you to initiate action without permission. This 84-page manifesto, endorsed by Navy SEAL Jocko Willink, sparked a global movement of "starters." What childhood toy inspired Godin's philosophy that changed how innovators approach risk?
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Annie Downs sat at the Mocha Club and said something that would transform her life: "I've got an idea, and I'm going to start working on it tomorrow." What made this moment electric wasn't the brilliance of her idea-we'll never even know what it was. What mattered was her posture: she chose to initiate rather than wait for permission. This tiny moment captures why "Poke the Box" has sold over a million copies and become a rallying cry in Silicon Valley, where "done is better than perfect" echoes through startup offices. We live in a world obsessed with optimization, perfecting our plans until they're paralyzed. But here's the truth: nothing can be optimized until someone first has the courage to begin. The question isn't whether your idea is perfect. It's whether you'll start.
Décomposez les idées clés de Poke the Box en points faciles à comprendre pour découvrir comment les équipes innovantes créent, collaborent et grandissent.
Condensez Poke the Box en indices de mémoire rapides mettant en évidence les principes clés de franchise, de travail d'équipe et de résilience créative.

Découvrez Poke the Box à travers des récits vivants qui transforment les leçons d'innovation en moments mémorables et applicables.
Posez n'importe quelle question, choisissez la voix et co-créez des idées qui résonnent vraiment avec vous.

Cree par des anciens de Columbia University a San Francisco
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Cree par des anciens de Columbia University a San Francisco

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