Ideaflow book cover

Ideaflow by Jeremy Utley Summary

Ideaflow
Jeremy Utley
4.1 (357 Reviews)
Business
Leadership
Entrepreneurship
Aperçu
Points Clés
Auteur
Questions Fréquentes

Overview of Ideaflow

In "Ideaflow," Stanford d.school experts reveal the only metric that truly drives innovation - idea quantity. Endorsed by NYU's Scott Galloway, this counterintuitive approach transforms psychological safety into business breakthroughs. Want to unleash creativity like elite organizations? Generate bad ideas first.

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Points clés

1

Your Brain Isn't Waiting for Lightning to Strike

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What if the biggest lie about creativity is that it requires inspiration? We've been sold a myth-that innovation belongs to the blessed few who wake up with eureka moments. But here's the uncomfortable truth: breakthrough ideas don't arrive on schedule. They emerge from a messy, relentless process of generating dozens, hundreds, even thousands of possibilities before finding one that works. Consider this: Dyson created 5,127 prototypes before perfecting his vacuum cleaner. Taco Bell tested thousands of shell variations before landing on Doritos Locos Tacos. These weren't strokes of genius-they were exercises in volume. The secret isn't having better ideas; it's having more ideas. This is ideaflow: the number of novel solutions you can generate around a problem in a given timeframe. It's not about intelligence or talent-it's about creating psychological safety to fail, experiment, and keep producing without fear. When Perry Klebahn instructed his Patagonia team to "focus on the winners" after 9/11, playing it safe with black and gray basics, he watched in horror as spring arrived with a collection suited for funerals. By shutting down creativity when he needed it most, he guaranteed a painfully slow recovery. Every problem is fundamentally an idea problem, and ideas don't flow on demand-they require constant cultivation.

2

The Morning Ritual That Changes Everything

3

Why Your Best Ideas Come After You Think You're Done

4

The Testing Pipeline That Separates Winners from Wishful Thinkers

5

The Outsider Advantage and the Power of Fresh Eyes

6

Reframing Your Way to Breakthrough Solutions

7

The Counterintuitive Path to Creative Breakthroughs

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Ideaflow n'est pas qu'un simple livre — c'est une masterclass en Business. Pour vous aider à absorber ses leçons de la manière qui vous convient le mieux, nous proposons cinq modes d'apprentissage uniques. Que vous soyez un penseur profond, un apprenant rapide ou un amateur d'histoires, il y a un mode conçu pour votre style.

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@Chloe, Solo founder, LA
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comments
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likes
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"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."

@Raaaaaachelw
platform
star
star
star
star
star

"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."

@Matt, YC alum
platform
comments
12
likes
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"Reading used to feel like a chore. Now it’s just part of my lifestyle."

@Erin, Investment Banking Associate , NYC
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254
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"Feels effortless compared to reading. I’ve finished 6 books this month already."

@djmikemoore
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star
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star
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"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."

@Pitiful
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@Jaded_Falcon
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@OojasSalunke
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@Leo, Law Student, UPenn
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"Makes me feel smarter every time before going to work"

@Cashflowbubu
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star
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"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."

@Moemenn
platform
star
star
star
star
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"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."

@Chloe, Solo founder, LA
platform
comments
12
likes
117

"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."

@Raaaaaachelw
platform
star
star
star
star
star

"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."

@Matt, YC alum
platform
comments
12
likes
108

"Reading used to feel like a chore. Now it’s just part of my lifestyle."

@Erin, Investment Banking Associate , NYC
platform
comments
254
likes
17

"Feels effortless compared to reading. I’ve finished 6 books this month already."

@djmikemoore
platform
star
star
star
star
star

"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."

@Pitiful
platform
comments
96
likes
4.5K

"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."

@SofiaP
platform
star
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star
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"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"

@Jaded_Falcon
platform
comments
201
thumbsUp
16

"It is great for me to learn something from the book without reading it."

@OojasSalunke
platform
star
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"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."

@Leo, Law Student, UPenn
platform
comments
37
likes
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"Makes me feel smarter every time before going to work"

@Cashflowbubu
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star
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