
In "Hug Your Customers," retail mogul Jack Mitchell reveals how personalized service creates unshakable loyalty. Warren Buffett declared: "If everyone followed this advice, we would own the world." Discover why 200,000+ business leaders embrace the philosophy that transformed customer relationships forever.
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Imagine walking into a clothing store where the owner literally gives you the coat off his back when they're out of stock of the item you desperately need. This isn't a fantasy - it's the cornerstone of Jack Mitchell's revolutionary business philosophy. "Hug Your Customers" reveals how a small Connecticut clothing store transformed into a $125 million retail empire by placing genuine human connection at the center of everything. While most retailers have been decimated by economic downturns and online competition, Mitchell's family business has thrived by embracing a deceptively simple concept: treating customers like cherished friends rather than transactions. This approach runs counter to today's increasingly automated, depersonalized customer experiences - and that's precisely why it works. Even Warren Buffett reportedly keeps a copy in his office. The reason? In a world obsessed with digital transformation, Mitchell reminds us that the most powerful business tool remains authentic human connection.
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Cree par des anciens de Columbia University a San Francisco
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Cree par des anciens de Columbia University a San Francisco

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