Clients First book cover

Clients First by Joseph Callaway & JoAnn Callaway Summary

Clients First
Joseph Callaway & JoAnn Callaway
3.82 (56 Reviews)
Business
Leadership
Entrepreneurship
Aperçu
Points Clés
Auteur
Questions Fréquentes

Overview of Clients First

Discover how two realtors sold $1 billion in property during a housing crash by following one simple principle. "Clients First" isn't just business advice - it's the counterintuitive philosophy that transformed the Callaways from struggling agents to industry legends.

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Points clés

1

The Two Words That Transform Everything

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It was a stormy Arizona night when Joseph and JoAnn Callaway faced a career-defining moment. Thunder crashed outside as they reviewed paperwork for a deal that would solve their immediate financial problems. The young Browns family had fallen in love with the Smiths' Spanish-style home, but clearly couldn't afford it without stretching themselves dangerously thin. Meanwhile, the Smiths needed a specific amount for their relocation. The Callaways, new to real estate and with depleted savings, desperately needed this double commission. Then JoAnn suggested something that seemed almost crazy: "Maybe we should undo it all. We'll find the Smiths another buyer, and the Browns another house. What matters is that we keep the clients." This pivotal decision-putting clients' welfare above their own immediate gain-became the foundation of their "Clients First" philosophy. The results exceeded everyone's expectations. Within a week, they found the Browns a more affordable home, while the Smiths' property sold to different buyers for $15,000 more. But the real transformation was internal. They never again focused on commissions or begrudged hours of seemingly futile work. This simple two-word philosophy would guide them to sell over $1 billion in real estate in just a decade, even thriving during the greatest real estate collapse since the Great Depression.

2

The Three Essential Keys

3

When Synergy Creates Magic

4

Thriving When Markets Collapse

5

Serving Through the Darkest Hours

6

The Eight Steps to Transformation

7

Creating Ripples of Transformation

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"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."

@Raaaaaachelw
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"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."

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"Reading used to feel like a chore. Now it’s just part of my lifestyle."

@Erin, Investment Banking Associate , NYC
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"Feels effortless compared to reading. I’ve finished 6 books this month already."

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"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."

@Raaaaaachelw
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star
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"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."

@Matt, YC alum
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comments
12
likes
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"Reading used to feel like a chore. Now it’s just part of my lifestyle."

@Erin, Investment Banking Associate , NYC
platform
comments
254
likes
17

"Feels effortless compared to reading. I’ve finished 6 books this month already."

@djmikemoore
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star
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@Pitiful
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"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."

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@OojasSalunke
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@Leo, Law Student, UPenn
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