
Ever wondered if your banana is a climate villain? Mike Berners-Lee's bestseller decodes the carbon footprint of everything, challenging our assumptions with surprising comparisons. This entertaining guide - praised for making complex climate data accessible - will forever change how you view everyday choices.
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Have you ever stood frozen in a supermarket aisle, wondering if your banana purchase might be harming the planet? This seemingly simple question stumped environmental consultant Mike Berners-Lee when a journalist asked him to identify climate-friendly foods during a grocery store tour. The encounter sparked a mission to create a groundbreaking carbon footprint guide that has become essential reading in sustainability circles. Unlike typical environmental manifestos that leave readers feeling guilty or overwhelmed, Berners-Lee's approach is refreshingly practical and even playful. His central premise is both elegant and urgent: we cannot manage what we don't understand. Just as we develop an intuition for financial costs, we need a "carbon instinct" to navigate our climate choices-from text messages to transatlantic flights, from bananas (which are actually quite good) to burgers (not so much).
Décomposez les idées clés de How Bad Are Bananas? en points faciles à comprendre pour découvrir comment les équipes innovantes créent, collaborent et grandissent.
Condensez How Bad Are Bananas? en indices de mémoire rapides mettant en évidence les principes clés de franchise, de travail d'équipe et de résilience créative.

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Cree par des anciens de Columbia University a San Francisco
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Cree par des anciens de Columbia University a San Francisco

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