
In "Friend of a Friend," David Burkus shatters networking myths with groundbreaking research: 83% of successful job transitions come through weak ties, not close friends. Endorsed by business leaders, this paradigm-shifting guide reveals why your acquaintances - not your inner circle - hold the keys to career transformation.
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Transformez les connaissances en idées captivantes et riches en exemples
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Profitez du livre de manière ludique et engageante
What if the most important career move you could make isn't climbing higher-but connecting sideways? In 1999, Adam Rifkin was just another struggling engineer when he sent a cold email to Graham Spencer, who had just pocketed $6.7 billion from selling Excite.com. Against all odds, Spencer replied. Why? Five years earlier, they'd collaborated on a punk rock webpage-a seemingly trivial connection that changed Rifkin's trajectory forever. This moment captures what network science has proven: success isn't about who you know, but about understanding the invisible web connecting everyone. Your career, your opportunities, even your happiness-all are shaped by forces you can't see but can learn to navigate. Here's something that feels wrong but turns out to be true: the people who will most change your life are probably not your closest friends. When sociologist Mark Granovetter studied job searches in the 1970s, he discovered something startling-over 55% of people found opportunities through acquaintances they saw only "occasionally," while fewer than 17% came from frequent contacts. Your best friends, despite caring deeply, live in the same information bubble you do. Consider how Lorenzo Fertitta and Dana White transformed the UFC. After reconnecting at a wedding years after high school, they combined White's fighter knowledge with Fertitta's casino connections to turn what Newsweek called "the worst brand in the United States" into a $4 billion empire. Their partnership succeeded precisely because years apart had given them access to different worlds.
Décomposez les idées clés de Friend of a Friend en points faciles à comprendre pour découvrir comment les équipes innovantes créent, collaborent et grandissent.
Condensez Friend of a Friend en indices de mémoire rapides mettant en évidence les principes clés de franchise, de travail d'équipe et de résilience créative.

Découvrez Friend of a Friend à travers des récits vivants qui transforment les leçons d'innovation en moments mémorables et applicables.
Posez n'importe quelle question, choisissez la voix et co-créez des idées qui résonnent vraiment avec vous.

Cree par des anciens de Columbia University a San Francisco
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Cree par des anciens de Columbia University a San Francisco

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