Building Your Business the Right-Brain Way book cover

Building Your Business the Right-Brain Way by Jennifer Lee Summary

Building Your Business the Right-Brain Way
Jennifer Lee
4.18 (84 Reviews)
Creativity
Entrepreneurship
Business
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Points Clés
Auteur
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Overview of Building Your Business the Right-Brain Way

Unleash your creative entrepreneurship with Jennifer Lee's revolutionary guide that flips traditional business planning on its head. What if your artistic intuition is actually your greatest business asset? Discover visual planning tools that have transformed how thousands of creatives build sustainable, fulfilling businesses.

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Points clés

1

When Your Creative Soul Meets the Bottom Line

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What if the very qualities that make you a brilliant artist, designer, or creative professional - your intuition, your love of experimentation, your resistance to rigid structures - weren't obstacles to business success but the foundation for it? For years, creative entrepreneurs have been told to suppress their right-brain tendencies and adopt left-brain business strategies that feel like wearing someone else's ill-fitting clothes. But there's another way. Your business doesn't need to be engineered like a machine; it can emerge organically, like a painting that reveals itself through exploration and discovery. This approach transforms business building from a dreaded chore into a natural extension of your creative practice, where success is defined on your terms and sustainable growth happens through cycles of inspiration, experimentation, and refinement rather than forced linear progression. Traditional business advice suggests a straight path from point A to point B, but creative businesses rarely follow straight lines. Instead, they evolve through a natural creative process: finding inspiration, sketching possibilities, playing with ideas, making them real, sharing with the world, learning from feedback, and refining before beginning again. This cyclical approach honors how right-brain entrepreneurs naturally work rather than fighting against it.

2

Defining Success and Building Your Living Ecosystem

3

Visualizing Your Business as a Thriving Garden

4

Finding Your Voice and Connecting with Your People

5

Packaging Your Gifts and Launching with Strategic Focus

6

Growing Your Income Through Strategic Diversification

7

Building Support Systems and Creating Sustainable Ease

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"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."

@Chloe, Solo founder, LA
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117

"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."

@Raaaaaachelw
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"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."

@Matt, YC alum
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12
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108

"Reading used to feel like a chore. Now it’s just part of my lifestyle."

@Erin, Investment Banking Associate , NYC
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254
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"Feels effortless compared to reading. I’ve finished 6 books this month already."

@djmikemoore
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"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."

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"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."

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"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"

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"It is great for me to learn something from the book without reading it."

@OojasSalunke
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"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."

@Leo, Law Student, UPenn
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"Makes me feel smarter every time before going to work"

@Cashflowbubu
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"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."

@Moemenn
platform
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"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."

@Chloe, Solo founder, LA
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comments
12
likes
117

"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."

@Raaaaaachelw
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star
star
star
star
star

"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."

@Matt, YC alum
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comments
12
likes
108

"Reading used to feel like a chore. Now it’s just part of my lifestyle."

@Erin, Investment Banking Associate , NYC
platform
comments
254
likes
17

"Feels effortless compared to reading. I’ve finished 6 books this month already."

@djmikemoore
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star
star

"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."

@Pitiful
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4.5K

"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."

@SofiaP
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"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"

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"It is great for me to learn something from the book without reading it."

@OojasSalunke
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"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."

@Leo, Law Student, UPenn
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"Makes me feel smarter every time before going to work"

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