
Unlock the business secrets of Web 2.0 with Amy Shuen's strategic guide, endorsed by Mark Zuckerberg himself. Learn how companies like Flickr and Facebook transformed user participation into profit - a must-read that revolutionized business models across industries without requiring an MBA.
Erlebe das Buch durch die Stimme des Autors
Verwandle Wissen in fesselnde, beispielreiche Erkenntnisse
Erfasse Schlüsselideen blitzschnell für effektives Lernen
Genieße das Buch auf unterhaltsame und ansprechende Weise
In 2004, a simple idea changed everything. The companies that survived the dot-com crash hadn't just gotten lucky-they'd discovered something profound. The web wasn't just a place to broadcast information; it was a living platform that grew smarter with every user who touched it. This wasn't the static internet of corporate brochures and one-way communication. This was something fundamentally different: a space where ordinary people could create, share, and build together. Within three years, a college student would turn this insight into a company worth $15 billion. A search engine would become more valuable than most countries' GDP. And millions of people would start treating the internet not as a destination, but as a conversation.
Zerlegen Sie die Kernideen von Web 2.0 in leicht verständliche Punkte, um zu verstehen, wie innovative Teams kreieren, zusammenarbeiten und wachsen.
Destillieren Sie Web 2.0 in schnelle Gedächtnisstützen, die die Schlüsselprinzipien von Offenheit, Teamarbeit und kreativer Resilienz hervorheben.

Erleben Sie Web 2.0 durch lebhafte Erzählungen, die Innovationslektionen in unvergessliche und anwendbare Momente verwandeln.
Fragen Sie alles, wählen Sie die Stimme und erschaffen Sie gemeinsam Erkenntnisse, die wirklich bei Ihnen ankommen.

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Von Columbia University Alumni in San Francisco entwickelt

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