
Guy Kawasaki's "Think Remarkable" distills 40 years of wisdom from Apple, Google, and 225+ podcast interviews with luminaries like Jane Goodall. What surprising trait connects remarkable people? Not genius - but grit, grace, and the audacity to make a difference.
Guy Takeo Kawasaki, co-author of Think Remarkable, is a Silicon Valley icon and bestselling author renowned for his expertise in entrepreneurship, innovation, and technology evangelism.
A former Apple chief evangelist who helped launch the Macintosh, Kawasaki now serves as chief evangelist for Canva, continuing his lifelong mission to democratize technology and design.
His career spans venture capital, board roles at Wikimedia Foundation, and hosting the Remarkable People podcast, where he interviews leaders across industries. Known for blending tactical advice with inspirational storytelling, Kawasaki’s previous works like The Art of the Start and Enchantment have become essential reading for startups and marketers.
Think Remarkable distills lessons from his 40-year career into actionable strategies for achieving professional and personal fulfillment. His books have sold millions of copies worldwide, with translations in over 20 languages.
Think Remarkable outlines nine transformative paths to personal and professional growth, blending Guy Kawasaki’s 40+ years of experience at Apple, Google, and Canva with insights from 200+ leaders like Jane Goodall and Steve Wozniak. It focuses on cultivating resilience, innovation, and purpose to create meaningful impact. The book offers actionable strategies for adopting a growth mindset and leading a fulfilling life.
This book ideal for entrepreneurs, professionals, and anyone seeking personal development. It’s particularly valuable for leaders aiming to drive innovation, individuals navigating career changes, and those inspired by real-world examples from figures like Stacey Abrams and Mark Rober. Kawasaki’s advice caters to readers wanting actionable steps to transform their outlook and make a difference.
Yes—it combines Kawasaki’s proven frameworks with podcast-tested wisdom from icons across industries. Readers gain tactical advice on resilience, creativity, and leadership, backed by case studies from organizations like Wikipedia and Mercedes-Benz. Its blend of inspiration and practicality makes it a standout guide for achieving professional success while maintaining personal integrity.
The book distills these principles from Kawasaki’s work with tech giants and interviews with extraordinary achievers.
Unlike The Art of the Start’s entrepreneurial focus, this book offers a holistic life philosophy. It integrates personal development with professional strategy, drawing from Kawasaki’s podcast insights and later-career reflections at Canva. The emphasis on “making meaning” expands beyond business tactics to encompass social impact and individual fulfillment.
While exact quotes aren’t provided in sources, the book features distilled wisdom from notable figures:
These insights underscore the book’s theme that remarkableness stems from consistent, values-driven action.
Absolutely. The book provides frameworks for:
Case studies from Apple’s early days and modern creators like Mark Rober offer concrete examples of career resilience.
Kawasaki advocates a customer-centric innovation process:
The approach mirrors his success at Apple, emphasizing empathy over pure technical prowess.
While universally praised for its actionable advice, some readers might find the broad scope overwhelming compared to niche self-help guides. However, its synthesis of diverse perspectives (from tech to conservation) is precisely what makes it valuable for holistic growth.
The methods mirror techniques used by interviewed leaders to sustain long-term impact.
The book is offered as a paperback, ebook (Kindle), and audiobook, with the latter featuring direct insights from Kawasaki’s podcast interviews. Wiley publishes both physical and digital editions globally.
Yes—it analyzes:
These real-world examples illustrate how organizations operationalize the book’s principles.
The book positions remarkableness as creating enduring positive impact through:
This triad forms the foundation for both personal fulfillment and professional success.
Erlebe das Buch durch die Stimme des Autors
Verwandle Wissen in fesselnde, beispielreiche Erkenntnisse
Erfasse Schlüsselideen blitzschnell für effektives Lernen
Genieße das Buch auf unterhaltsame und ansprechende Weise
Time will pass the same way either way.
The source matters less than having motivation itself.
Doubters can inadvertently provide powerful motivation.
I can be depressed, or I can live my life now.
Zerlegen Sie die Kernideen von Think Remarkable in leicht verständliche Punkte, um zu verstehen, wie innovative Teams kreieren, zusammenarbeiten und wachsen.
Erleben Sie Think Remarkable durch lebhafte Erzählungen, die Innovationslektionen in unvergessliche und anwendbare Momente verwandeln.
Fragen Sie alles, wählen Sie Ihren Lernstil und gestalten Sie Erkenntnisse, die wirklich zu Ihnen passen.

Von Columbia University Alumni in San Francisco entwickelt
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Picture Jane Goodall, the woman who revolutionized our understanding of chimpanzees, taking time from her impossibly packed schedule to write a foreword for a business book. What would compel her to do this? The answer lies in a fundamental shift happening in how we define success. For decades, we've been told to "think different"-a phrase that once saved Apple from bankruptcy. But here's the uncomfortable truth: different isn't enough anymore. You can be different and still be forgotten. You can be unique and still be irrelevant. What the world needs now are people who are remarkable-not in the sense of wealth accumulation or social media followers, but in their capacity to make meaningful differences while embodying empathy, honesty, and compassion. This isn't motivational fluff. It's a practical framework built from hundreds of conversations with extraordinary individuals who've actually done it, from Olympic athletes to activists who changed laws from prison cells. The question isn't whether you can become remarkable. It's whether you're willing to start.
Growth isn't about adding skills - it's about changing what you believe is possible. Carol Dweck's research revealed that mindset, not talent or opportunity, separates those who achieve extraordinary things from those who plateau. Whether you believe your qualities are fixed or can be cultivated through effort determines everything. Guy Kawasaki took up hockey at forty-four and surfing at sixty. Jane Goodall transformed childhood fascination into sixty years of groundbreaking chimpanzee research without formal college education. Julia Child pivoted from intelligence work to becoming America's culinary icon at thirty-four. The biggest barrier to growth isn't physical limitation but mental conviction. Small steps create momentum in ways grand gestures never can. Every master was once a disaster who kept going. The motivation can come from unexpected places - envy, the desire to be important, even spite toward doubters. What matters isn't the purity of your motivation but having motivation at all. Vulnerability comes from the Latin "vulnus" - wound. The remarkable don't avoid wounds; they reframe them. When Andrea Lytle Peet was diagnosed with ALS in 2014, she completed fifty marathons across all fifty states using a recumbent trike. Even Apple's graveyard includes the Apple III, Lisa, and Newton. Walt Disney was fired for "lacking imagination." Oprah was fired from her first TV job. The difference? They didn't generalize failure. What doesn't work: faking it until you make it. What does: confronting vulnerabilities through progressive challenges. Big-wave surfer Garrett McNamara started with ten-foot waves before gradually progressing to fifty-foot monsters, building authentic confidence through direct experience, not pretense.
You cannot predict which seeds will become mighty oaks - this isn't pessimism, it's liberation. Formal education plants countless seeds: exposure to new worlds, critical thinking, social skills, technical knowledge, relationships, and credibility. Without it, alternatives exist: reading, online courses, apprenticeships. The container doesn't matter - growth does. Most people think they need to "find their passion" first. You don't find passion - you develop it through sustained interest and practice. Like caterpillars transforming into butterflies, passions emerge gradually through engagement, not revelation. Building connections requires simple principles: genuine smiles (the kind that crinkle your eyes), curiosity, open-ended questions, listening more than talking, and maintaining positivity. The more people you meet, the more likely you'll develop meaningful relationships leading somewhere unexpected. There's no placeholder job with a growth mindset. Derek Sivers went from a $75 pig-show gig to performing 1,000 circus shows at $300 each. Every position offers opportunities to develop skills and connections leading somewhere you cannot yet imagine. Don't let others box you into predefined paths. Olympic athletes advise against specializing before high school graduation - playing multiple sports develops transferable skills. Haben Girma, deaf and blind Harvard Law graduate, demonstrates how society's limiting assumptions create bigger barriers than disabilities. Few careers teach as many skills as sales. Traditional selling forces you outside your comfort zone, developing patience, resilience from rejection, and persuasion techniques. Andrew Zimmern's mentor gave perfect advice: "Make yourself indispensable." Show up consistently, tackle unwanted tasks, broaden your skill set while owning a niche, and make your boss look good.
Grit evolves through persistent interest and practice, beginning with curiosity and eventually becoming your natural state. One powerful innovation approach: create something you personally want to use. Wozniak's first Apple computer. Bette Nesmith Graham's Liquid Paper. As Mike Moritz of Sequoia Capital observed, "nerds building what they want to use" represents a rich vein for startups. Eliminating suffering offers another path. People in pain are highly motivated to find relief. Melanie Perkins' Canva addressed expensive, difficult graphic design. Marc Benioff's Salesforce solved software update challenges. Pain creates urgency, and urgency creates markets. Amazon's success stems from working backwards from customer desires rather than forward from company capabilities. Addressing what angers you can motivate extraordinary responses. Mothers Against Drunk Driving. Black Lives Matter. Both emerged from indignation about injustice. Creating the future means jumping to the next curve. Apple repeatedly transformed computing-from character-based computers to graphical interfaces to revolutionary portable devices. Kodak failed despite inventing digital photography, remaining fixated on chemical film. Toyota's genchi genbutsu-"go and see for yourself"-involves directly observing customers. Even better is taiken gakushu, experiential learning. Martin Lindstrom had pharmaceutical executives breathe through straws to experience asthma firsthand. Taking ethical action despite personal risk can lead to remarkableness. Tyler Shultz blew the whistle on Theranos's fraud, costing him $750,000 in legal fees-but preventing harm to countless patients.
"Eureka" moments feel triumphant, but they're premature. Ideas are easy; implementation is hard. Formalizing objectives by writing them down and reviewing them daily forces deeper analysis and strengthens commitment. Creativity is "the transition from imagination to creation." Creating a proof of concept - a prototype or mockup - is essential. In Silicon Valley, they say "a prototype is worth a thousand slides." Mentors are crucial. Chandrika Tandon, who rose from a Chennai village to become McKinsey's first Indian American female partner, advises earning mentorship by impressing potential mentors through hard work. Your knowledge alone is rarely sufficient. Steve Jobs needed Steve Wozniak. Melanie Perkins needed Cliff Obrecht and Cameron Adams. Successful partnerships require participants with different skills, clear responsibilities, conflict resolution mechanisms, and shared values. Julia Cameron personifies her inner critic as "Nigel" - a gay British interior designer for whom nothing is good enough. By naming your critic, you compartmentalize doubt. When Nigel complains, Julia responds, "Thank you for sharing, Nigel," and continues writing. BJ Fogg from Stanford's Behavior Design Lab suggests making habits tiny - meditation becomes three breaths - and attaching them to existing routines. Forget work-life balance and find your ikigai instead - the Japanese concept representing your life's purpose at the intersection of what you love, what you're good at, and what makes money. Mark Manson offers a brilliant test: you'll know it when you enjoy the "shit sandwiches" others avoid. As he says, "Instead of thinking about the benefits you want, think about the sacrifices that you enjoy... that most people don't because that's where your competitive advantage is." Rather than agonizing over making the "right" decision, remarkable people focus on making their decision right through committed implementation.
Grace represents the final stage of becoming remarkable-the poise and thoughtfulness that uplifts others. Remarkable individuals like Jane Goodall and Carol Dweck demonstrate quiet confidence focused on others rather than themselves. Imposter syndrome frequently affects high achievers, particularly women. While reflecting healthy humility, it becomes problematic when impeding progress. The solution: acknowledge the feeling, focus on accomplishments, seek honest feedback, and maintain focus on your mission. Stanford professor Geoffrey Cohen's "good situations" framework helps leaders create thriving environments through growth opportunities, cooperation, and abundant feedback. Only hire people as good as or better than yourself-A players hire A+ players, while B players hire C players, preventing organizational decline. Remarkable negotiators maintain relationships while achieving goals. Yale professor Barry Nalebuff's strategies: give others what they want to establish reciprocity, write their victory speech to understand their needs, say "yes, if..." instead of "no," and de-escalate conflicts. When building teams, prioritize skills over formal education. Former IBM CEO Ginni Rometty discovered 50% of IBM positions didn't require degrees-non-degreed workers performed equally well with more loyalty. Drawing boundaries around your time, attention, and energy is essential. Begin by assessing overwhelm, ranking priorities, evaluating capacity, and defining measurable limits. Carol Dweck demonstrated genuine character by attending limousine driver Chris Webster's memorial-of hundreds of wealthy clients he'd served, only Dweck showed up. Gratitude forms the foundation of a remarkable life. Success brings moral responsibility-"success oblige." MacKenzie Scott's donation to Digital NEST came with no strings attached: "We like what you're doing. We trust you." Drawing on Allan Luks's "helper's high" research, optimize volunteerism by helping in person, assisting regularly, working with strangers, finding commonality, leveraging expertise, and releasing outcome expectations. When engaging with those whose beliefs differ, ask how they came to those beliefs rather than what or why. This invites narrative sharing rather than defensive posturing. Remarkable people can be measured by what they ignore: don't take things personally, don't worry about unchangeable circumstances, give people the benefit of the doubt, and check both sides of every story.
Daniel Pink's World Regret Project surveyed 19,000 people across 105 countries, revealing four universal regrets: foundation (poor habits), boldness (inaction), connection (neglected relationships), and moral (unethical behavior). Stacey Abrams, whose voter participation work in Georgia helped prevent Republican control of the Senate despite her gubernatorial losses, offered three principles that capture the framework for becoming remarkable: "be curious" (Growth), "solve problems" (Grit), and "do good" (Grace). Rather than obsessing over the "right" decision in an unpredictable world, make the best decision possible and focus on execution. Using a surfing metaphor of "turning and burning"-you won't catch 100% of the waves you don't paddle for. Halim Flowers, an activist and artist who spent 22 years in prison, defined a remarkable person as "someone who has committed to an outcome in spite of the odds or circumstances," constantly revisiting their goal with "the audacity to love themselves enough to constantly re-mark" their vision. This is your invitation. Not to be different for difference's sake, but remarkable for impact. Growth opens the door. Grit walks through it. Grace holds it open for others. The question isn't whether you can become remarkable-it's whether you're willing to start today. Stop contemplating. Start paddling.