
In a world obsessed with algorithms, "Sensemaking" reveals why human intelligence still reigns supreme. Ford's former CEO Mark Fields swears by Madsbjerg's approach - proving that in business, understanding culture trumps big data every time.
Erlebe das Buch durch die Stimme des Autors
Verwandle Wissen in fesselnde, beispielreiche Erkenntnisse
Erfasse Schlüsselideen blitzschnell für effektives Lernen
Genieße das Buch auf unterhaltsame und ansprechende Weise
A healthcare executive stares at millions of dollars in market research that tells her nothing about why customers are leaving. A Senate candidate with impeccable policies watches voters emotionally connect with his less-qualified opponent. A solar entrepreneur with superior technology loses to inferior competitors. What's happening? We've become so obsessed with algorithms and big data that we've lost our ability to understand human behavior. The solution isn't more data-it's sensemaking, a return to humanities thinking as an essential practice for understanding the cultural contexts that shape decision-making. Consider Ford CEO Mark Fields, processing information from 199,000 employees while making decisions affecting $150 billion annually. Ford's engineering innovations meant nothing in Chinese cities without lane markings or in New Delhi where having a driver signifies status. When executives expand globally, they say, "I've lost my intuition"-they can no longer rely on instinct about customers whose worlds differ fundamentally from their own. What's needed is the antithesis of algorithmic thinking, grounded in concrete reality rather than abstract numbers.
Zerlegen Sie die Kernideen von Sensemaking in leicht verständliche Punkte, um zu verstehen, wie innovative Teams kreieren, zusammenarbeiten und wachsen.
Destillieren Sie Sensemaking in schnelle Gedächtnisstützen, die die Schlüsselprinzipien von Offenheit, Teamarbeit und kreativer Resilienz hervorheben.

Erleben Sie Sensemaking durch lebhafte Erzählungen, die Innovationslektionen in unvergessliche und anwendbare Momente verwandeln.
Fragen Sie alles, wählen Sie die Stimme und erschaffen Sie gemeinsam Erkenntnisse, die wirklich bei Ihnen ankommen.

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