Masters of Scale book cover

Masters of Scale by Reid Hoffman Summary

Masters of Scale
Reid Hoffman
4.08 (1213 Reviews)
Entrepreneurship
Business
Leadership
Überblick
Wichtige Erkenntnisse
Autor
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Overview of Masters of Scale

Discover how billion-dollar companies scale in "Masters of Scale," distilling Reid Hoffman's insights from 100+ visionary founders. The LinkedIn co-founder reveals counterintuitive strategies that transformed Airbnb and Facebook. What surprising approach do successful entrepreneurs take that seems completely unscalable at first?

Similar books to Masters of Scale

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Kurzfassung14Min

Erlebe das Buch durch die Stimme des Autors

Vertiefung42Min

Verwandle Wissen in fesselnde, beispielreiche Erkenntnisse

Lernkarten8 Erkenntnisse

Erfasse Schlüsselideen blitzschnell für effektives Lernen

Spaß24Min

Genieße das Buch auf unterhaltsame und ansprechende Weise

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Wichtigste Erkenntnisse

1

When "No" Becomes Your North Star

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What if the worst rejections you've ever faced were actually breadcrumbs leading you toward your greatest success? Kathryn Minshew heard "no" from 148 investors before building The Muse into a platform now serving nearly 100 million people. Airbnb was dismissed as absurd - strangers renting rooms to other strangers? Ridiculous. Yet these "bad ideas" became world-changing companies. The pattern reveals something profound: the biggest breakthroughs don't just face rejection - they require it. When everyone agrees your idea is brilliant, you're probably too late. True innovation lives in the space where people squirm, dismiss, or outright laugh at your vision. That discomfort signals you've found something genuinely new, something that challenges how people see the world. Not all rejections carry equal weight. The "lazy no" comes from people who simply can't grasp your vision - like the white male investors who called Tristan Walker's Bevel razor "niche" because they'd never experienced the problem of shaving coarse, curly hair. Walker learned to spot these dismissals quickly and move on, eventually finding investors like Nas who immediately understood. When Procter & Gamble acquired Walker & Company, those early rejections looked embarrassingly shortsighted. Then there's the "squirmy no" - when investors seem simultaneously attracted and repelled by your idea. LinkedIn faced this peculiar reaction constantly. Young professionals thought it was for experienced executives; veterans assumed it was for newcomers. Everyone believed it was perfect for someone else. This polarized response often signals revolutionary potential. The "telling no" reveals blind spots in entire industries. When a beverage executive condescendingly told Kara Goldin, "Sweetie, Americans love sweet," she recognized his company was committed to staying in the "sweet lane" - leaving the "not sweet" category wide open. She built Hint Water into a $100 million annual business in that overlooked space. Most valuable is the "honest no" that exposes genuine flaws. Mark Pincus discovered this offering free computers with internet access to New Yorkers - and finding zero takers. Rather than dismissing the rejection, he listened deeply and discovered people's real problem: the hassle of transferring software between machines. This insight led him to create Move It software, launching his path to Support.com. The biggest ideas are contrarian by nature. If your concept aligns with conventional wisdom, someone has already built it. The question isn't whether you'll face rejection, but whether you can decode what each "no" is really telling you.

2

Start Small, Think Enormous - Where Big Ideas Actually Come From

3

Culture Isn't Decoration - It's Destiny

4

The Speed-Patience Paradox and What People Say Versus What They Do

5

When Everything Changes, Change Everything

6

Building Companies That Matter

7

The Path Forward

Entdecke Deine Art zu Lernen
Masters of Scale ist nicht nur ein Buch — es ist eine Meisterklasse in Entrepreneurship. Um Ihnen zu helfen, die Lektionen auf die für Sie beste Weise aufzunehmen, bieten wir fünf einzigartige Lernmodi an. Ob Sie ein Tiefdenker, ein schneller Lerner oder ein Geschichtenliebhaber sind, es gibt einen Modus, der zu Ihrem Stil passt.

Kurzfassungs-Modus - Lesen oder hören Sie die Zusammenfassung von Masters of Scale in 14 Minuten

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Zusammenfassung von Masters of Scale in 14 Minuten

Zerlegen Sie die Kernideen von Masters of Scale in leicht verständliche Punkte, um zu verstehen, wie innovative Teams kreieren, zusammenarbeiten und wachsen.

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Lernkarten-Modus - Top 8 Erkenntnisse aus Masters of Scale auf einen Blick

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Top 8 Erkenntnisse aus Masters of Scale auf einen Blick

Destillieren Sie Masters of Scale in schnelle Gedächtnisstützen, die die Schlüsselprinzipien von Offenheit, Teamarbeit und kreativer Resilienz hervorheben.

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Spaß-Modus - Lektionen aus Masters of Scale erzählt in 24-Min Geschichten

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Lektionen aus Masters of Scale erzählt in 24-Min Geschichten

Erleben Sie Masters of Scale durch lebhafte Erzählungen, die Innovationslektionen in unvergessliche und anwendbare Momente verwandeln.

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"Reading used to feel like a chore. Now it’s just part of my lifestyle."

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