
Marty Cagan's "Inspired" revolutionized product management, becoming the secret playbook found in every successful tech company worldwide. What makes Silicon Valley's elite build products customers obsessively love? The answer transformed how Google, Facebook, and Netflix create game-changing innovations.
Erlebe das Buch durch die Stimme des Autors
Verwandle Wissen in fesselnde, beispielreiche Erkenntnisse
Erfasse Schlüsselideen blitzschnell für effektives Lernen
Genieße das Buch auf unterhaltsame und ansprechende Weise
What separates the products we can't live without from those we quickly forget? Behind every life-changing innovation-whether it's Airbnb transforming how we travel or Spotify revolutionizing how we consume music-lies a fundamental truth: great products aren't built by accident. They're crafted through a deliberate process that most companies completely misunderstand. While the average organization rushes to build whatever executives or customers request, elite product teams know that discovering what's worth building is the real challenge. This insight forms the foundation of product development at companies like Google, Apple, and Netflix-where teams spend as much time determining what to build as they do actually building it. The painful reality? Nine out of ten product releases fail to meet objectives, not because of poor execution, but because they were building the wrong thing from the start.
Zerlegen Sie die Kernideen von Inspired in leicht verständliche Punkte, um zu verstehen, wie innovative Teams kreieren, zusammenarbeiten und wachsen.
Destillieren Sie Inspired in schnelle Gedächtnisstützen, die die Schlüsselprinzipien von Offenheit, Teamarbeit und kreativer Resilienz hervorheben.

Erleben Sie Inspired durch lebhafte Erzählungen, die Innovationslektionen in unvergessliche und anwendbare Momente verwandeln.
Fragen Sie alles, wählen Sie die Stimme und erschaffen Sie gemeinsam Erkenntnisse, die wirklich bei Ihnen ankommen.

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