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    Going on Offense by Behnam Tabrizi Summary

    Going on Offense
    Behnam Tabrizi
    4.07 (44 Reviews)
    LeadershipInnovationBusiness
    Überblick
    Wichtige Erkenntnisse
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    Overview of Going on Offense

    In "Going on Offense," Stanford researcher Behnam Tabrizi reveals the innovation playbook used by Apple, Tesla, and Amazon. What separates thriving innovators from declining tech giants? This Wall Street Journal bestseller, praised by Harvard's Amy Edmondson, offers the blueprint modern leaders desperately need.

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    Bestes Zitat aus Going on Offense

    “

    Our business is change.

    ”
    Entdecke Deine Art zu Lernen
    Going on Offense ist nicht nur ein Buch — es ist eine Meisterklasse in Leadership. Um Ihnen zu helfen, die Lektionen auf die für Sie beste Weise aufzunehmen, bieten wir fünf einzigartige Lernmodi an. Ob Sie ein Tiefdenker, ein schneller Lerner oder ein Geschichtenliebhaber sind, es gibt einen Modus, der zu Ihrem Stil passt.

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    Erleben Sie Going on Offense durch lebhafte Erzählungen, die Innovationslektionen in unvergessliche und anwendbare Momente verwandeln.

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    "I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."

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    "Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."

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    "Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."

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    "Reading used to feel like a chore. Now it’s just part of my lifestyle."

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    "Feels effortless compared to reading. I’ve finished 6 books this month already."

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    Self HelpCommunication SkillRelationshipMindfulnessPhilosophyInspirationProductivity
    Leselisten von Prominenten
    Elon MuskCharlie KirkBill GatesSteve JobsAndrew HubermanJoe RoganJordan Peterson
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    Pulitzer PrizeNational Book AwardGoodreads Choice AwardsNobel Prize in LiteratureNew York TimesCaldecott MedalNebula Award
    Empfohlene Themen
    ManagementAmerican HistoryWarTradingStoicismAnxietySex
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    2025 Best Non Fiction Books2024 Best Non Fiction Books2023 Best Non Fiction Books
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    Chimamanda Ngozi AdichieGeorge OrwellO. J. SimpsonBarbara O'NeillWinston ChurchillCharlie Kirk
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    Wichtigste Erkenntnisse

    1

    When Success Becomes Your Greatest Vulnerability

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    Ericsson's CEO once sent his executives halfway around the world to study Silicon Valley's innovation secrets. That dinner conversation sparked a revelation: most companies treat innovation like a one-time vaccine shot, expecting immunity to last forever. But here's the uncomfortable truth-what got you to the top rarely keeps you there. Nokia dominated mobile phones until they didn't, their CEO famously lamenting, "We didn't do anything wrong, but somehow, we lost." They had mistaken operational excellence for adaptability, metrics for meaning. Think about it: Why do so many successful organizations become what Elon Musk calls places "where talent goes to die"? The answer isn't incompetence-it's complacency wrapped in past glory. Through studying twenty-six perpetually innovative companies and surveying nearly 7,000 global executives, a pattern emerges. Companies like Amazon, Apple, and Tesla don't just innovate once-they've built something deeper into their DNA. They've cracked a code that transforms innovation from an event into a way of being. This isn't about copying tech giants; it's about understanding the emotional and structural architecture that makes continuous reinvention possible, even if you only improve by 10-20%. The companies that thrive perpetually aren't lucky-they've architected systems where purpose fuels obsession, where talent sculpts culture, where boldness meets discipline, and where walls between people crumble under shared mission.

    2

    Purpose as Compass and Customer Obsession as Fuel

    3

    Sculpting Culture Through Talent and Standards

    4

    Awakening the Start-Up Mindset at Scale

    5

    Mastering Tempo and Strategic Rhythm

    6

    Balancing Boldness with Disciplined Risk Management

    7

    Demolishing Silos and Unleashing Collaborative Intelligence