Howard Schultz
Born: July 19, 1953 – Brooklyn, New York, United States
Howard Schultz is an American businessman and author known for shaping Starbucks into a global coffeehouse company. Serving as CEO and chairman in multiple periods, he helped expand the brand from a small Seattle chain to thousands of stores worldwide. His books include Pour Your Heart Into It and From the Ground Up.
Biography & Author's Journey
Howard Schultz emerged from a very different world than the one he would later help define. He grew up in Brooklyn’s public housing, and the insecurity he saw at home shaped his lifelong preoccupation with dignity at work. A first-generation college student, he graduated from Northern Michigan University in 1975. The decisive early turn in his career came after he joined Starbucks in 1982 and then visited Milan, where he was struck by the social life of Italian coffee bars. When Starbucks’ founders resisted that model, Schultz left, started Il Giornale in 1985, and in 1987 used it to acquire Starbucks, becoming the company’s modern-day founder and chief architect. ((https://news.nmu.edu/nmu-accepts-applicants-first-generation))
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Onward
Howard Schultz
Starbucks CEO Howard Schultz shares leadership insights on reviving the iconic coffee company during economic turmoil without compromising its values.
Pour Your Heart Into It
Howard Schultz & Dori Jones Yang
Inspiring story of passion and perseverance behind Starbucks' rise from local coffee shop to global phenomenon.
Onward
Howard Schultz
Starbucks CEO Howard Schultz shares leadership insights on reviving the iconic coffee company during economic turmoil without compromising its values.
Pour Your Heart Into It
Howard Schultz & Dori Jones Yang
Inspiring story of passion and perseverance behind Starbucks' rise from local coffee shop to global phenomenon.
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Community Voices
"Howard Schultz took charge of Starbucks in the 1980s and turned a regional coffee company into one of the world's top brands"
— Forbes
"Howard Schultz defined Starbucks for 30 years"
— Fortune
"Howard Schultz, who turned the coffee chain into a global giant, has restored its fortunes by halting aggressive expansion"
— The Guardian
"Howard Schultz is an American businessman who helped transform Starbucks into a worldwide presence"
— Britannica
"Starbucks CEO Howard Schultz has been one of the boldest thinkers and creative strategists of the last 20 years"
— TIME
"Howard Schultz is the Ray Kroc of his generation"
— CNBC
"Howard Schultz is the former CEO and chairman of Starbucks, the highly successful coffee company"
— Biography.com
"Howard Schultz built Starbucks into a global coffee powerhouse with more than 36,000 locations"
— Bloomberg
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From Columbia University alumni built in San Francisco
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
