Gad Saad
Born: October 13, 1964 – Beirut, Beirut Governorate, Lebanon
Gad Saad is a Canadian evolutionary behavioral scientist, marketing professor, and author whose work examines consumer behavior, psychology, and the application of evolutionary theory to culture. He is the author of The Consuming Instinct and The Parasitic Mind, and reaches broad audiences through lectures, media appearances, and his podcast, The Saad Truth.
Biography & Author's Journey
Gad Saad was born in Beirut in 1964 and spent his childhood in Lebanon before his family resettled in Montreal during the Lebanese civil war. He would later draw on that refugee experience in his public writing and interviews. In Canada, he followed a more traditional academic path before becoming a widely known public intellectual, earning a BSc in mathematics and computer science and an MBA from McGill University, followed by an MS and PhD in marketing from Cornell. He went on to join Concordia University, where he became Professor of Marketing and later held the Concordia University Research Chair in Evolutionary Behavioral Sciences and Darwinian Consumption from 2008 to 2018. ((https://jewishjournal.com/cover_story/371771/the-saad-truth/))
Quotes
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Popular Books
The Parasitic Mind
Gad Saad
An evolutionary psychologist's provocative exploration of how destructive ideas spread and threaten reason, science, and intellectual freedom in society.
Saad Truth about Happiness
Gad Saad
Discover scientific strategies for happiness from an evolutionary psychologist's personal and academic insights on leading a fulfilling life.
The Parasitic Mind
Gad Saad
Immunize your thinking against the viruses destroying rational discourse.
The Parasitic Mind
Gad Saad
An evolutionary psychologist's provocative exploration of how destructive ideas spread and threaten reason, science, and intellectual freedom in society.
Saad Truth about Happiness
Gad Saad
Discover scientific strategies for happiness from an evolutionary psychologist's personal and academic insights on leading a fulfilling life.
The Parasitic Mind
Gad Saad
Immunize your thinking against the viruses destroying rational discourse.
Discover more
Explore Mind, Culture & Behavioral Science
Explore Mind, Culture & Behavioral Science
Understanding the intersection of psychology, culture, and economics is essential for navigating modern social and professional landscapes. This plan is ideal for curious minds, leaders, and marketers looking to decode the hidden drivers of human behavior and decision-making.
Study Behavior, Philosophy, Love & Marketing
Study Behavior, Philosophy, Love & Marketing
This multidisciplinary plan bridges the gap between scientific analysis and philosophical insight to explain why we act, love, and buy. It is ideal for marketers, leaders, and curious minds seeking to master the psychological forces that govern both professional success and personal relationships.
Psych, Habits, Marketing & Biz Strategy
Psych, Habits, Marketing & Biz Strategy
This learning plan bridges the gap between cognitive science and commercial success, offering a blueprint for understanding what truly drives people. It is essential for entrepreneurs, marketers, and leaders who want to master the art of influence and strategic business growth.
Master Buying Psychology & Value Perception
Master Buying Psychology & Value Perception
This learning plan is essential for marketers, entrepreneurs, and sales professionals who want to move beyond guesswork and understand the biological drivers of commerce. It bridges the gap between academic behavioral science and practical business application to drive measurable growth.
Self, Science, Finance & Human Nature
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This multidisciplinary plan bridges the gap between biology, psychology, and personal finance to provide a holistic view of human behavior. It is ideal for individuals seeking to master their habits, understand their financial impulses, and leverage science to drive meaningful self-transformation.
Human behavior
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Understanding the hidden drivers of human nature is essential for navigating social dynamics and making smarter personal choices. This plan is ideal for leaders, marketers, or anyone looking to master behavioral psychology and improve their interpersonal influence.
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Growth, Science, Business & Human Experience
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I'm curious about Habits, Mindfulness, Philosophy, Personal Finance, Financial Freedom, Parenting, Communication, Social Skills, Neuroscience, Behavioral Science, Psychology, Investing
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This multidisciplinary path bridges the gap between internal mental mastery and external life success. It is designed for lifelong learners who want to combine behavioral science with financial literacy to build a more intentional, prosperous, and connected life.
Community Voices
"Dr. Gad Saad leads by example in showing us how humor is key to managing stress, upset, anger, and frustration"
— Megyn Kelly
"Evolutionary behavioral scientist Gad Saad shows us that self-delusion is an equal-opportunity employer"
— Paul A. Offit
"Gad Saad knows that there is no magic formula for achieving happiness"
— Darrin M. McMahon
"Gad Saad has since become something of a cultural icon in the world of the anti-woke"
— Newsweek
"Professor Gad Saad knows how to be happy even amid controversy, turmoil, and danger"
— Jay Bhattacharya
From Columbia University alumni built in San Francisco
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"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
From Columbia University alumni built in San Francisco
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
