
Elliot Aronson is an American social psychologist whose work centers on cognitive dissonance, social influence, prejudice reduction, and education. He wrote the bestselling book The Social Animal and helped develop the Jigsaw Classroom, a widely adopted desegregation method. Aronson received major honors from the American Psychological Association for research, teaching, and writing.
Elliot Aronson was born in Revere, Massachusetts, in 1932 and grew up in Depression-era poverty in a neighborhood where, as a Jewish boy, he often encountered antisemitic harassment. He later described himself as shy and only a middling student, but his older brother Jason urged him toward college, and a scholarship carried him to Brandeis. There, an introductory psychology class taught by Abraham Maslow redirected him from economics to psychology. He went on to earn an M.A. at Wesleyan under David McClelland and a Ph.D. at Stanford under Leon Festinger. Those mentors helped shape the blend of humanistic concern and experimental rigor that became his signature. He later taught at Harvard, the University of Minnesota, the University of Texas, and the University of California, Santa Cruz. ((https://news.ucsc.edu/2010/09/aronson-memoir.html))

Elliot Aronson
A captivating exploration of human social behavior, examining conformity, persuasion, and prejudice through scientific insights and real-world examples.

Anthony Pratkanis & Elliot Aronson
Uncover the persuasive tactics used in everyday life and learn to defend against manipulation in this eye-opening exploration.

Carol Tavris & Elliot Aronson
Exploring cognitive dissonance and self-justification in human behavior.

Elliot Aronson
A captivating exploration of human social behavior, examining conformity, persuasion, and prejudice through scientific insights and real-world examples.

Anthony Pratkanis & Elliot Aronson
Uncover the persuasive tactics used in everyday life and learn to defend against manipulation in this eye-opening exploration.

Carol Tavris & Elliot Aronson
Exploring cognitive dissonance and self-justification in human behavior.
"Elliot Aronson’s elegant and seminal experiments have fundamentally changed the way we look at everyday life"
— APS
"My guest today is the legendary social psychologist Elliot Aronson"
— Adam Grant
"Elliot Aronson began his career by doing some of the most elegant and significant experiments in social psychology"
— Walter Mischel
"Elliot Aronson is an eminent social psychologist and an engaging and lucid writer"
— Psychology Today
"Before Blink, Nudge, and Happiness, we had Elliot Aronson: a legendary wizard, beautiful writer, and caring mentor"
— Susan T. Fiske
"One of the world’s leading social psychologists, Elliot Aronson is dedicated to improving people’s lives"
— UCSC News
"Elliot Aronson is a pioneer in so many areas - attraction, prejudice, cognitive dissonance theory, energy policy, classroom learning strategies"
— Elizabeth Loftus
Von Columbia University Alumni in San Francisco entwickelt
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