Ann Handley author photo

Ann Handley

Ann Handley is a marketing and content expert who writes about digital marketing, storytelling, and business communication. She is the author of Everybody Writes and coauthor of Content Rules, and has served as Chief Content Officer at MarketingProfs. Her work helped popularize content marketing, and Everybody Writes became a Wall Street Journal bestseller.

Biographie et Parcours de l'Auteur

Ann Handley built her career at the intersection of journalism, business writing, and digital publishing. Educated at Simmons College and based in Boston, she began in editorial roles at Banker & Tradesman, then worked as a correspondent for The Boston Globe and as a writer and editor for business and consumer magazines. Those early years established the reporter-editor foundation that would shape her later work: a focus on clarity, usefulness, and audience connection, carried from traditional publishing into the evolving world of digital marketing. ((https://about.me/annhandley))

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Citations

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Words matter. Your words (what you say) and style (how you say it) are your most cherished (and undervalued) assets
-9 Qualities of Good Writing
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Good writing serves the reader, not the writer
-9 Qualities of Good Writing
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Writing is a form of discovery. It lets us evolve our own thinking. It helps codify and distill our ideas for ourselves and for others
-Why We Write
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Ultimately, I write to feel less alone
-Why We Write
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Writing is thinking for me—so I never dictate a first draft
-8 Writing Tools I Use Every Day
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AI is a robot perched on our shoulder, not the creator at the keyboard
-How to Write Like Robots Can’t
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Better to be someone’s perfect fit than everyone’s second choice
-Successful Marketers Have the Courage to Say No
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Buzzwords and jargon are the chemical additives of writing
-13 Writing Rules
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Our words are our emissaries. In our online social world, they can make us look smart or they can make us look stupid
-Two Things to Love About Weird Al’s ‘Word Crimes’

Découvrir plus

Write to be Read
PLAN D'APPRENTISSAGE

Write to be Read

In an era of digital noise, the ability to capture and hold attention is a critical professional asset. This plan is designed for writers and creators who want to bridge the gap between creative output and measurable business impact.

2 h 41 m4 Sections
Become top writer & master communication
PLAN D'APPRENTISSAGE

Become top writer & master communication

This comprehensive learning plan is designed for professionals, writers, and communicators who want to master the full spectrum of expression—from foundational writing principles to advanced influence techniques. Whether you're a content creator, business leader, aspiring author, or anyone who relies on clear communication to achieve goals, this structured approach will systematically elevate your ability to connect with and move audiences through words.

4 h 45 m4 Sections
Master AI & design writing
PLAN D'APPRENTISSAGE

Master AI & design writing

As AI transforms how we create, communicate, and design products, professionals need to understand both the technology and how to apply it thoughtfully. This learning plan is ideal for content creators, UX designers, product managers, and marketers who want to harness AI's potential while maintaining the human touch that makes great work resonate.

3 h 59 m4 Sections
Marketing, History, Inspiration & Memoirs
PLAN D'APPRENTISSAGE

Marketing, History, Inspiration & Memoirs

This plan bridges the gap between technical marketing strategy and the human stories behind business success. It is ideal for aspiring entrepreneurs and marketers who want to combine psychological insights with historical inspiration to build a lasting brand.

5 h 35 m4 Sections
Writing Well
PLAN D'APPRENTISSAGE

Writing Well

Strong writing skills are essential across virtually every career and creative pursuit, from business communication to personal expression. This comprehensive plan takes you from foundational principles through advanced techniques, making it valuable for professionals seeking to improve workplace communication, aspiring authors developing their craft, and anyone who wants to express their ideas more clearly and persuasively.

5 h 3 m4 Sections
Master English, Stories & Productivity
PLAN D'APPRENTISSAGE

Master English, Stories & Productivity

In today's global landscape, technical proficiency must be paired with clear communication and personal efficiency. This plan is designed for professionals and creators who want to combine linguistic mastery with the power of storytelling and high-performance productivity habits.

5 h 31 m4 Sections
Be a better writer
PLAN D'APPRENTISSAGE

Be a better writer

Effective communication is a cornerstone of professional success and creative fulfillment. This plan is ideal for aspiring authors, business professionals, and anyone looking to refine their voice and master the technical discipline of writing.

4 h 10 m3 Sections
Tech, Growth, Leadership & Marketing Insights
PLAN D'APPRENTISSAGE

Tech, Growth, Leadership & Marketing Insights

This comprehensive guide bridges the gap between technical innovation and strategic business management. It is ideal for aspiring leaders and entrepreneurs looking to scale ventures through modern marketing, team excellence, and digital-first strategies.

5 h 39 m4 Sections

Voix de la Communauté

"IBM THINK Marketing said, "If content is king, then Ann Handley is queen."

IBM THINK Marketing

"Social Media Today called Ann Handley the queen of content marketing"

Social Media Today

"Jill Foster said Ann Handley brings a unique, usable point of view as a writer and marketer"

Jill Foster

"Forbes called Ann Handley the most influential woman in social media"

Forbes

"Copyblogger said Ann Handley wrote the book on content marketing, literally"

Copyblogger

"Seth Godin said Ann Handley is who you want teaching commercial and professional writing"

Seth Godin

"ContentMarketing.com called Ann Handley one of the industry's most insightful and approachable luminaries"

ContentMarketing.com

"Jay Baer said Ann Handley is among the best people in the digital marketing business"

Jay Baer

"Ahava Leibtag said time inside Ann Handley's head is the best way to become an exceptional writer"

Ahava Leibtag

Cree par des anciens de Columbia University a San Francisco

BeFreed rassemble une communauté mondiale de 1,000,000 esprits curieux

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@Chloe, Solo founder, LA
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12
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117

"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."

@Raaaaaachelw
platform
star
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"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."

@Matt, YC alum
platform
comments
12
likes
108

"Reading used to feel like a chore. Now it’s just part of my lifestyle."

@Erin, Investment Banking Associate , NYC
platform
comments
254
likes
17

"Feels effortless compared to reading. I’ve finished 6 books this month already."

@djmikemoore
platform
star
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"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."

@Pitiful
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comments
96
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"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."

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"It is great for me to learn something from the book without reading it."

@OojasSalunke
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"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."

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"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."

@Chloe, Solo founder, LA
platform
comments
12
likes
117

"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."

@Raaaaaachelw
platform
star
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"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."

@Matt, YC alum
platform
comments
12
likes
108

"Reading used to feel like a chore. Now it’s just part of my lifestyle."

@Erin, Investment Banking Associate , NYC
platform
comments
254
likes
17

"Feels effortless compared to reading. I’ve finished 6 books this month already."

@djmikemoore
platform
star
star
star
star
star

"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."

@Pitiful
platform
comments
96
likes
4.5K

"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."

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@Jaded_Falcon
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comments
201
thumbsUp
16

"It is great for me to learn something from the book without reading it."

@OojasSalunke
platform
star
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"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."

@Leo, Law Student, UPenn
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comments
37
likes
483

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1.5K Ratings4.7
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