Adam Alter
Adam Alter is an Australian-American psychologist, New York University Stern School of Business professor, and author of Drunk Tank Pink and Irresistible. His work focuses on behavioral science, judgment and decision-making, consumer behavior, and technology’s addictive pull, translating academic research into widely read books and public-facing commentary.
전기 및 작가의 여정
Adam Alter’s work sits at the intersection of psychology, business, and everyday behavior, but his path to that territory was not linear. Born in South Africa and raised from childhood in Australia, he came to higher education without a fixed vocational script. At the University of New South Wales, he moved through actuarial science, law, and psychology before recognizing that the first two paths did not fit him. That period of uncertainty became an early turning point: the search for a more meaningful intellectual home led him toward questions of judgment, decision-making, and the hidden forces that shape human behavior. He later earned his M.A. and Ph.D. in psychology at Princeton, where he deepened the research foundation that would define both his academic and public writing.
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인기 도서
Anatomy of a Breakthrough
Adam Alter
A roadmap to overcome stagnation and achieve your potential through scientific insights, inspiring stories, and practical strategies.
Irresistible
Adam Alter
A compelling exploration of how modern technology exploits our psychological vulnerabilities, creating powerful behavioral addictions in the digital age.
Drunk Tank Pink
Adam Alter
Fascinating exploration of hidden forces shaping our behavior, from colors to names, revealing the surprising influences on our decisions.
Anatomy of a Breakthrough
Adam Alter
A roadmap to overcome stagnation and achieve your potential through scientific insights, inspiring stories, and practical strategies.
Irresistible
Adam Alter
A compelling exploration of how modern technology exploits our psychological vulnerabilities, creating powerful behavioral addictions in the digital age.
Drunk Tank Pink
Adam Alter
Fascinating exploration of hidden forces shaping our behavior, from colors to names, revealing the surprising influences on our decisions.
더 알아보기
Explore Tech, Psychology & Habits
Explore Tech, Psychology & Habits
In an era of constant digital distraction, understanding the mechanics of the mind is essential for personal agency. This plan is ideal for designers, leaders, and individuals looking to regain control over their habits and optimize their decision-making through behavioral science.
Body, Pleasure, Tech & Behavioral Science
Body, Pleasure, Tech & Behavioral Science
In an era of digital distraction, understanding the intersection of biology and technology is essential for personal agency. This plan is designed for individuals seeking to master their impulses and break free from tech-induced behavioral traps.
Human behavior
Human behavior
Understanding the hidden drivers of human nature is essential for navigating social dynamics and making smarter personal choices. This plan is ideal for leaders, marketers, or anyone looking to master behavioral psychology and improve their interpersonal influence.
Master behavioral economics
Master behavioral economics
Behavioral economics has revolutionized how we understand human decision-making, revealing that people consistently make predictable errors in judgment that traditional economics cannot explain. This learning plan is essential for professionals in business, policy, marketing, product design, and leadership roles who want to understand what truly drives human behavior and how to design systems that lead to better outcomes. Whether you're optimizing user experiences, crafting policies, developing marketing strategies, or simply seeking to make better decisions yourself, mastering these principles provides a powerful competitive advantage.
Understand & influence human decision-making
Understand & influence human decision-making
In an era of information overload, understanding the hidden mechanics of the mind is a critical competitive advantage. This plan is ideal for leaders, marketers, and designers looking to leverage behavioral science to drive better results and ethical engagement.
Psych, Habits, Marketing & Biz Strategy
Psych, Habits, Marketing & Biz Strategy
This learning plan bridges the gap between cognitive science and commercial success, offering a blueprint for understanding what truly drives people. It is essential for entrepreneurs, marketers, and leaders who want to master the art of influence and strategic business growth.
Tech, Habits, Psych, Philo & Social Skills
Tech, Habits, Psych, Philo & Social Skills
This interdisciplinary plan bridges the gap between cognitive science, behavioral systems, and social mastery. It is designed for ambitious professionals and lifelong learners who want to optimize their mental performance and interpersonal influence through a blend of logic and philosophy.
Psychology, Philosophy, Love & Tech Growth
Psychology, Philosophy, Love & Tech Growth
In an era of digital distraction and social complexity, understanding the intersection of the mind, ancient ethics, and modern tools is essential for personal flourishing. This plan is designed for lifelong learners seeking to master their internal psychology and external relationships while maintaining digital sovereignty.
커뮤니티 의견
"As if to prove his point, Adam Alter has written a truly addictive book about the rise of addiction"
— Malcolm Gladwell
"There could be no better guide than Adam Alter to a technological landscape that’s increasingly designed to turn us into addicts"
— Oliver Burkeman
"Reading Adam Alter’s book will change the way you look at our world"
— Dan Ariely
"In this smart, sharply-argued book, Adam Alter lays out the evidence for a hidden danger in our lives: behavioral addiction"
— Daniel H. Pink
"Adam Alter’s brilliant book is a necessary map for navigating a digitally connected world that’s teeming with addictive temptations"
— Derek Thompson
"In this fascinating book, Adam Alter tells us about the forces that shape our thoughts and actions"
— Paul Bloom
"Adam Alter has achieved the Holy Grail: a book that’s important, insightful, and a pleasure to read"
— Charles Duhigg
"Adam Alter makes the frightening case that modern connectivity threatens the health of not just our children, but everyone"
— The Guardian
"Adam Alter has collected the most wonderfully strange and surprising nuggets of recent psychological research in one book"
— Joshua Foer
샌프란시스코에서 컬럼비아 대학교 동문들이 만들었습니다
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
샌프란시스코에서 컬럼비아 대학교 동문들이 만들었습니다
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
