Adam Alter
Adam Alter is an Australian-American psychologist, New York University Stern School of Business professor, and author of Drunk Tank Pink and Irresistible. His work focuses on behavioral science, judgment and decision-making, consumer behavior, and technology’s addictive pull, translating academic research into widely read books and public-facing commentary.
Biografía y Trayectoria del Autor
Adam Alter’s work sits at the intersection of psychology, business, and everyday behavior, but his path to that territory was not linear. Born in South Africa and raised from childhood in Australia, he came to higher education without a fixed vocational script. At the University of New South Wales, he moved through actuarial science, law, and psychology before recognizing that the first two paths did not fit him. That period of uncertainty became an early turning point: the search for a more meaningful intellectual home led him toward questions of judgment, decision-making, and the hidden forces that shape human behavior. He later earned his M.A. and Ph.D. in psychology at Princeton, where he deepened the research foundation that would define both his academic and public writing.
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Libros Populares
Irresistible
Adam Alter
A compelling exploration of how modern technology exploits our psychological vulnerabilities, creating powerful behavioral addictions in the digital age.
Anatomy of a Breakthrough
Adam Alter
A roadmap to overcome stagnation and achieve your potential through scientific insights, inspiring stories, and practical strategies.
Drunk Tank Pink
Adam Alter
Fascinating exploration of hidden forces shaping our behavior, from colors to names, revealing the surprising influences on our decisions.
Irresistible
Adam Alter
A compelling exploration of how modern technology exploits our psychological vulnerabilities, creating powerful behavioral addictions in the digital age.
Anatomy of a Breakthrough
Adam Alter
A roadmap to overcome stagnation and achieve your potential through scientific insights, inspiring stories, and practical strategies.
Drunk Tank Pink
Adam Alter
Fascinating exploration of hidden forces shaping our behavior, from colors to names, revealing the surprising influences on our decisions.
Descubre más
The Science of Self-Control
In an age of constant distraction, mastering the biological and psychological drivers of behavior is essential for personal growth. This plan is designed for professionals and students who want to move past impulsive reactions and build lasting discipline through neuroscientific principles.
Master behavioral economics
Behavioral economics has revolutionized how we understand human decision-making, revealing that people consistently make predictable errors in judgment that traditional economics cannot explain. This learning plan is essential for professionals in business, policy, marketing, product design, and leadership roles who want to understand what truly drives human behavior and how to design systems that lead to better outcomes. Whether you're optimizing user experiences, crafting policies, developing marketing strategies, or simply seeking to make better decisions yourself, mastering these principles provides a powerful competitive advantage.
The Psychology of Everyday Mind Tricks
In an era of digital manipulation and complex social dynamics, understanding the hidden forces of the mind is essential for clear thinking. This plan is ideal for professionals and social navigators looking to sharpen their influence, emotional intelligence, and critical thinking skills.
Study Psych, Tech, Finance & Behavior Science
In an era of digital distraction and financial complexity, understanding the intersection of the mind and technology is essential for personal agency. This plan is ideal for professionals and lifelong learners looking to master behavioral science to improve their decision-making and ethical influence.
Explore Tech, Habits & Psychology
In an era of constant digital distraction, understanding the intersection of neuroscience and habit formation is essential for maintaining mental agency. This plan is designed for professionals and students who want to reclaim their focus from addictive technology while leveraging psychology to build better personal systems.
Tech, Psychology, Desire & Relationships
In an era where screens mediate our most intimate connections, understanding the intersection of dopamine and desire is essential. This plan is ideal for anyone looking to reclaim their attention from addictive tech while building more meaningful, scientifically-informed romantic relationships.
Mind, Tech & Human Behavior Optimization
In an era of digital distraction, understanding the intersection of neuroscience and technology is vital for maintaining mental agency. This plan is ideal for professionals and high-performers looking to optimize their cognitive output and master their habits through science-backed strategies.
Explore Human Behavior, Tech & Culture
In an era of rapid digital transformation, understanding the intersection of psychology and technology is essential for navigating modern society. This plan is ideal for curious professionals, marketers, and social scientists looking to decode the invisible forces shaping our digital and cultural landscape.
Voces de la Comunidad
"As if to prove his point, Adam Alter has written a truly addictive book about the rise of addiction"
— Malcolm Gladwell
"There could be no better guide than Adam Alter to a technological landscape that’s increasingly designed to turn us into addicts"
— Oliver Burkeman
"Reading Adam Alter’s book will change the way you look at our world"
— Dan Ariely
"In this smart, sharply-argued book, Adam Alter lays out the evidence for a hidden danger in our lives: behavioral addiction"
— Daniel H. Pink
"Adam Alter’s brilliant book is a necessary map for navigating a digitally connected world that’s teeming with addictive temptations"
— Derek Thompson
"In this fascinating book, Adam Alter tells us about the forces that shape our thoughts and actions"
— Paul Bloom
"Adam Alter has achieved the Holy Grail: a book that’s important, insightful, and a pleasure to read"
— Charles Duhigg
"Adam Alter makes the frightening case that modern connectivity threatens the health of not just our children, but everyone"
— The Guardian
"Adam Alter has collected the most wonderfully strange and surprising nuggets of recent psychological research in one book"
— Joshua Foer
Creado por exalumnos de la Universidad de Columbia en San Francisco
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
Creado por exalumnos de la Universidad de Columbia en San Francisco
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
