Demand-Side Selling: Creating Pull with Bob Moesta & Greg Engle
Learn Demand-Side Selling with Bob Moesta and Greg Engle. Discover how to create pull by focusing on customer progress instead of supply-side feature pushing.
Demand-Side Selling: Creating Pull with Bob Moesta & Greg Engle最佳语录
People aren't looking for products; they’re looking for progress. Demand only exists when there’s a gap between where you are and where you want to be.
此音频课程由 BeFreed 社区成员创建
Demand side selling
常见问题
Demand-Side Selling is a sales philosophy developed by Bob Moesta and Greg Engle that focuses on creating pull rather than pushing products. It moves away from supply-side thinking, where companies build things and try to shove them toward customers. Instead, it recognizes that while people do not want to be sold to, they do want to buy. By understanding the progress a customer is trying to make, you transition from a traditional salesperson into a role more like a concierge or coach.
Supply-side thinking is characterized by the "sharkskin suit" vibe, where sales feel focused on profit rather than the customer's needs. It involves pelting potential buyers with technical specs and features they may not care about. In contrast, demand-side thinking is grounded in sales psychology and the idea that customers are looking for progress. It flips the script by focusing on why a customer needs a solution, effectively removing the "ick" factor often associated with traditional sales tactics.
Theodore Levitt famously stated that people don't want to buy a quarter-inch drill; they want a quarter-inch hole. In the context of Demand-Side Selling, this means customers aren't actually looking for products or specific features. They are looking for the result or progress that the product enables. When you understand the specific "hole" a customer is trying to make and why they need it, you can better align your offering with their actual demand and help them achieve their goals.
发现更多
Master sales and persuasion techniques
This comprehensive plan bridges the gap between basic selling and high-level influence by combining psychological theory with tactical execution. It is ideal for sales professionals, entrepreneurs, and leaders looking to master the art of persuasion and build predictable revenue systems.
I want to learn copywriting for selling
In today's competitive market, the ability to convert attention into revenue is a critical skill for entrepreneurs and marketers. This plan provides a comprehensive roadmap from psychological foundations to advanced digital strategies, making it ideal for anyone looking to master the art of persuasive selling.
Sales
Sales skills are critical for anyone looking to drive revenue, whether you're a sales professional, entrepreneur, or business leader. This comprehensive learning plan takes you from foundational pipeline-building through advanced consultative selling, equipping you with the psychology, techniques, and strategic frameworks needed to close deals at any level and build a sustainable sales career.
Commercial Scripts & Best Rebuttals
In today’s competitive market, the ability to navigate complex sales conversations and handle resistance is a critical differentiator for success. This learning plan is designed for sales professionals and entrepreneurs who want to move beyond basic pitching to master the psychology of persuasion and systematic closing.
Identify Pain Points to Sell Better
This learning plan is essential for sales professionals and entrepreneurs who want to move beyond surface-level pitching and drive deeper engagement. It combines psychological insights with practical frameworks like Jobs-to-Be-Done to transform how you identify and solve customer problems.
Sales Psychology for Compelling Content
Understanding sales psychology is essential for creating content that drives action in today's attention economy. This learning plan benefits marketers, content creators, and entrepreneurs who want to move beyond simply informing their audience to actively influencing decisions and generating measurable results.
Improve salesmanship
This plan is essential for professionals looking to move beyond basic tactics and master the science of influence. It benefits aspiring sales reps and seasoned account managers seeking to close high-value deals through trust-based relationships.
Selling & Closing skills
In today’s competitive market, technical knowledge isn't enough; you must master the art of persuasion and relationship-building to succeed. This plan is essential for sales professionals and entrepreneurs who want to elevate their closing rates by blending psychological insights with strategic consultative techniques.
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
