Discover Alex Hormozi's surprisingly simple four-method system that generates 20,000+ daily leads and $200M+ annually. Learn why most entrepreneurs overcomplicate lead generation.

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**Lena:** Miles, I have to ask you something that's been bugging me. Everyone talks about needing more leads for their business, but here's what I don't get - why do so many entrepreneurs I know spend thousands on fancy marketing courses and still struggle to get customers through the door?
**Miles:** Oh, that's such a great question, Lena! You know what's fascinating? Alex Hormozi actually addresses this exact problem in "$100M Leads." He says most people are making it way more complicated than it needs to be. There are literally only four ways to let people know about your business - that's it.
**Lena:** Wait, only four? That seems almost too simple.
**Miles:** Right? But here's the kicker - Hormozi's companies generate over $200 million annually and pull in more than 20,000 leads every single day using just these four methods. He calls them "The Core Four," and honestly, once you see how straightforward they are, you'll wonder why anyone makes lead generation so complicated.
**Lena:** Okay, now I'm really curious. If it's that simple, why isn't everyone doing it?
**Miles:** That's exactly what we're going to unpack today - let's dive into Hormozi's systematic approach to turning strangers into customers.