
Master the art of being new with Keith Rollag's research-backed guide, featured in Harvard Business Review and Forbes. Learn three transformative mindsets that turn anxiety into opportunity. What's the one skill that determines success in every new situation? The answer will surprise you.
Keith Rollag, author of What to Do When You’re New: How to Be Comfortable, Confident, and Successful in New Situations, is a leadership professor and expert on organizational socialization and newcomer adaptation.
A faculty member at Babson College, ranked #1 in entrepreneurship by U.S. News & World Report for 25 consecutive years, Rollag blends academic rigor with real-world insights from his seven-year tenure at Procter & Gamble, including a pivotal international assignment in Japan that inspired his research.
His work on overcoming social anxiety in new environments draws from two decades of studies, surveys, and interviews, published in journals like MIT/Sloan Management Review and featured in The New York Times, NPR, and Harvard Management Update.
A former dean of Babson’s F.W. Olin Graduate School of Business, Rollag’s expertise extends to corporate training programs and executive education. His book distills actionable strategies for building confidence in unfamiliar settings, rooted in psychology and validated by global professionals.
Babson’s MBA programs, under his leadership, emphasize practical solutions for career challenges, reinforcing the book’s utility for entrepreneurs and professionals alike.
What to Do When You’re New provides evidence-based strategies to overcome the anxiety of new social and professional situations. Keith Rollag, a Babson College leadership professor, combines 20+ years of research with practical advice on introducing yourself, remembering names, asking questions, and building relationships. The book emphasizes actionable steps to transform discomfort into confidence, making it a guide for thriving in unfamiliar environments.
This book is ideal for professionals navigating career transitions, students starting college, relocators adapting to new cities, or anyone facing social interactions where they feel “new.” Rollag’s insights are particularly valuable for introverts, remote workers, and leaders managing team newcomers.
Yes—readers praise its blend of academic rigor and relatable advice. Featured in Success Magazine’s “Best Books of 2015” and endorsed by The New York Times, it offers timeless tools for building social confidence. The 5-step framework for introductions and networking alone makes it a standout resource.
Key concepts include:
Rollag’s “Newcomer’s Roadmap” framework includes:
These quotes underscore the book’s theme of proactive adaptation.
While both address transitions, Rollag focuses on social and emotional hurdles, whereas Watkins emphasizes strategic career moves. What to Do When You’re New offers more psychological tools for immediate interpersonal challenges, making it complementary to Watkins’ organizational strategies.
Yes—it addresses digital-first onboarding, virtual introductions, and building trust remotely. Rollag’s “micro-connections” concept (e.g., brief video calls) aligns with hybrid work dynamics, helping newcomers establish visibility in dispersed teams.
Some reviewers note the advice leans toward common sense, but supporters argue its strength lies in synthesizing research into actionable steps. A minority suggest more case studies would enhance practicality.
With workplace turnover and global mobility rising, the book’s strategies for rapid adaptation remain critical. Rollag’s emphasis on “soft skill” mastery aligns with LinkedIn’s 2025 trend data citing relationship-building as a top career competency.
Rollag’s experience as a Procter & Gamble expat in Japan and 20-year Babson College researcher grounds the book in real-world and academic insights. His work on organizational socialization and leadership training lends credibility to the methods.
通过作者的声音感受这本书
将知识转化为引人入胜、富含实例的见解
快速捕捉核心观点,高效学习
以有趣互动的方式享受这本书
The difference isn't whether we feel the anxiety, but how we manage it.
The paradox is clear: the very actions most critical to our success as newcomers are the ones our brains most strongly resist.
The actual risk of introducing yourself is far lower than we imagine.
将《What to do when you're new》的核心观点拆解为易于理解的要点,了解创新团队如何创造、协作和成长。
将《What to do when you're new》提炼为快速记忆要点,突出坦诚、团队合作和创造力的关键原则。

通过生动的故事体验《What to do when you're new》,将创新经验转化为令人难忘且可应用的精彩时刻。
随心提问,选择声音,共同创造真正与你产生共鸣的见解。

"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"

免费获取《What to do when you're new》摘要的 PDF 或 EPUB 版本。可打印或随时离线阅读。
Ever notice how your stomach drops when you walk into a networking event alone? That moment when you scan the room and everyone seems locked in animated conversation while you stand there clutching your drink like a life raft? You're not broken. You're human. That anxiety coursing through your veins is the same ancient alarm system that kept your ancestors alive when encountering strangers could mean genuine danger. Today, the stakes are coffee and small talk, but your brain hasn't gotten the memo-it's still operating like you're walking into a rival tribe's territory. This disconnect between our Stone Age wiring and modern social demands explains why, despite living in the most connected era in human history, we still feel that primal dread when entering unfamiliar territory. By six months old, babies already distinguish between familiar and unfamiliar faces, showing wariness toward strangers. Then we spend twelve years in school learning that asking questions is for classrooms only and that performances expose us to judgment. Add social media's parasocial relationships-where fictional characters can't reject us and are available 24/7-and we've created convenient substitutes that let us avoid the very face-to-face connections we desperately need. Understanding this biological legacy doesn't eliminate the anxiety, but it does something equally valuable: it normalizes it. That racing heart before introducing yourself isn't weakness-it's your prehistoric brain doing exactly what evolution designed it to do.