
Discover why fans love underdogs and how dopamine fuels sports obsession. This acclaimed psychology-meets-sports masterpiece reveals the tribal loyalties and irrational behaviors behind fandom. "One of America's best sports journalists" crafts a mind-bending journey through our brain on the game.
通过作者的声音感受这本书
将知识转化为引人入胜、富含实例的见解
快速捕捉核心观点,高效学习
以有趣互动的方式享受这本书
Picture a basketball arena where the home team is enduring one of the worst seasons in franchise history. Fans sit through blowout losses, watching their team stumble toward a franchise-record 65 defeats. Yet when the t-shirt cannon emerges, these same demoralized spectators transform into frenzied competitors, lunging over seats and shoving strangers for a promotional shirt they'd never buy in a store. This bizarre spectacle isn't just about sports-it's a window into how our brains make decisions. Dan Ariely's chocolate experiments perfectly capture this irrationality. When offered a premium Lindt truffle for 15 cents or a Hershey's Kiss for one cent, 75% of people chose the better deal. But when both dropped by just a penny-making the Kiss free and the truffle 14 cents-the results flipped dramatically. Suddenly 69% grabbed the inferior chocolate simply because it cost nothing. The word "free" hijacks our rational thinking, creating what researchers call the "zero-price effect." We'll participate in tedious phone surveys for movie passes, choose high-interest credit cards with no annual fee, and drive across town to save five dollars on a cheap item while ignoring the same savings on expensive purchases. Even wealthy athletes aren't immune, agreeing to promotional appearances for items they could easily afford. The emotional thrill of getting something for nothing overrides logic every time, which is exactly why that t-shirt cannon remains an effective marketing tool despite launching objectively worthless merchandise into the crowd.
将《This Is Your Brain on Sports》的核心观点拆解为易于理解的要点,了解创新团队如何创造、协作和成长。
将《This Is Your Brain on Sports》提炼为快速记忆要点,突出坦诚、团队合作和创造力的关键原则。

通过生动的故事体验《This Is Your Brain on Sports》,将创新经验转化为令人难忘且可应用的精彩时刻。
随心提问,选择声音,共同创造真正与你产生共鸣的见解。

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